Makua and Wiz - Ozium "Clear the Air" - press photo

Published on February 21st, 2025 | by Dr. Jerry Doby

Wiz Khalifa & Surfer Makua Team Up with Ozium for “Clear the Air” Campaign, Tackling Cannabis Stigma Through Music

GRAMMY-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua join forces with Ozium for “Clear the Air,” a new single and campaign celebrating music, surfing, and car culture while challenging cannabis stigma.

Wiz Khalifa & Makua Drop “Clear the Air” in Collaboration with Ozium

Wiz Khalifa and Makua Rothman are making waves—both in the studio and on the surf—with the release of “Clear the Air,” a bold new single and music video in collaboration with air care brand Ozium. The campaign, developed with independent creative agency Madwell, isn’t just about fresh air—it’s about shifting perspectives on cannabis while celebrating the duo’s shared passions for music, surfing, and car culture.

“Ozium has been a part of the culture for decades, so this just made sense,” says Wiz Khalifa. “Clearing the air isn’t just about smoke—it’s about energy, good vibes, and keeping things fresh. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”

A Legacy in the Culture

Ozium, originally developed over 50 years ago to combat airborne bacteria rather than just mask odors, has long been a go-to for cannabis enthusiasts. The brand’s influence is evident in over 50 Hip Hop shoutouts, including a nod from Wiz himself. Now, through the “Clear the Air” campaign, Ozium is embracing its deep-rooted connection to music and self-expression.

“This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle, and self-expression.”

For Rothman, the campaign resonates on a personal level. “Back in the day when we were considered ‘bad boys,’ our days were surf, sing, smoke, repeat,” he says. “Back then, it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”

Exclusive Merch & Sweepstakes

To celebrate the campaign, Ozium is rolling out a sweepstakes giveaway featuring exclusive merch, including custom jewelry from legendary bling makers If & Co. The collection even includes a one-of-a-kind Ozium bracelet, worn by Wiz in the music video.

With “Clear the Air,” Wiz Khalifa and Makua aren’t just dropping a track—they’re making a statement. Watch the music video and join the conversation as they take on outdated cannabis stigma, one fresh vibe at a time.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.