Connected Cannabis Co. & Broken Promises Unveil ‘Smoken Promises’ Strains
Connected Cannabis Co., known for its top-tier genetics and fire strains, is shaking things up with a new collaboration. They’ve teamed up with Broken Promises, the lifestyle brand with a cult-like following, to drop Smoken Promises—a line of exclusive cannabis strains that bring the energy of streetwear into the world of high-end weed.
This isn’t just a slapped-on collab. Jason Blake and Mandee Bence, the creative minds behind Broken Promises, handpicked these strains from Connected’s legendary cultivation program to match their brand’s vibe.
“We get to dig into the ways cannabis makes you feel while offering premium products at accessible prices,” says Mandee. Translation? Expect some seriously good bud with a personality to match.
Connected’s CEO and Co-Founder, Caleb Counts, has been eyeing this partnership for two years. “Smoken Promises brings it all together—premium genetics, dope branding, and a connection that just makes sense,” he says. And the numbers back it up: the line launched in California in over 175 dispensaries and is already flying off the shelves.
What’s on the Menu?
Right now, Smoken Promises is available in eighths and prerolls, with quarter ounces rolling out early in 2025. The same breeding and cultivation process that’s made Connected and Alien Labs household names in connoisseur cannabis went into this drop, but Jason and Mandee made the final call on which strains made the cut.
Connected already had multiple breeding tracks—one for their core strains, another for Alien Labs’ intergalactic fire, and now, a new lane shaped by Broken Promises. “It’s all about balancing art and science,” says Counts. “We’ve got our vision, Ted (Lidie) has Alien Labs, and now Jason and Mandee bring their unique taste to the mix.”
Cannabis as a Lifestyle Move
Broken Promises is more than just a brand—it’s a whole mood, tapping into fashion, music, and now, cannabis. Jason sees this partnership as an extension of what they already do. “Connected and Alien Labs are more than cannabis brands; they’re part of the culture. That’s how we see ourselves too,” he says.
Smoken Promises is making a statement: high-quality cannabis doesn’t have to be out of reach. This drop is about top-shelf flower at a price that makes sense, with branding that speaks directly to the people who live and breathe this lifestyle.
For those looking to get their hands on Smoken Promises, check out connectedcannabisco.com for availability and keep an eye on smokenpromises.com for upcoming drops.
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Hazey Taughtme Hazey Taughtme is the founder of HAZE ENT., an entertainment & cannabis marketing agency in the US. He curated and launched BLACK CANNABIS MAGAZINE in 2021, garnering global media coverage with mainstream publications. His clients have been seen on Forbes, BBC, Deadline, Hot97, Drink Champs, Vlad TV, The Source, AllHipHop and Sway in the AM. Today, Hazey is considered a mover and shaker in the world of cannabis and merges “entertainment” and “cannabis” brands in his Brand activations for the likes of MJBizcon, The Game, and Offset. He’s been mentioned by Adweek for cannabis marketing. Convinced that legal marijuana can change the economic trajectory for people of color globally is why Hazey works so tirelessly on the massive opportunities that the cannabis industry offers.
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