Published on February 13th, 2025 | by Hazey Taughtme

Paul Wall & Paul Masson Are Covering a Fan in Ice—Here’s How to Win

Paul Wall is making sure one lucky fan gets iced out—literally. The Houston rapper, known for his legendary grills and love of all things shiny, has teamed up with Paul Masson Brandy to celebrate the launch of Paul Masson ICE in a way only he can: by giving away a custom $15,000 chain and medallion designed by the GOAT of jewelers, Johnny Dang.

The medallion, decked out in VS and VVS diamonds, rocks a light blue design that matches Paul Masson ICE’s signature color, hanging from an icy white gold chain. It’s the type of piece that turns heads and starts conversations—the perfect flex for a true fan.

And that’s not all. The winner isn’t just walking away with the chain; they’re getting a VIP experience in Dallas, Texas, to celebrate with Paul Wall himself. The prize includes:

A 3-day, 2-night trip to Dallas
Tickets to Paul Wall’s Birthday Bash concert at Billy Bob’s on March 13
Access to an exclusive backstage afterparty, where Paul Wall will personally hand over the jewelry while the drinks (Paul Masson, of course) keep flowing

How to Enter

From February 12 to February 28, 2025, fans 21+ can head over to www.PaulMassonIce.com to throw their name in the ring for a shot at the ultimate drip.

Why Paul Masson ICE?

This giveaway isn’t just about the jewelry—it’s about celebrating Paul Masson ICE, the latest addition to the Paul Masson lineup. With bold tangerine and grapefruit flavors and a cool, smooth finish, this brandy was inspired by Wall’s obsession with all things ice—from his bars to his bling. Even the thermochromic label switches from light to dark blue when chilled, because if it’s not cold, it’s not right.

And in case you missed it, the proof level is a nod to Paul Wall’s roots: 59 proof, repping the 5900 block of Southlea Street in Houston, where he lived when he dropped The People’s Champ—which turns 20 this year.

Try the “Covered in Ice” Cocktail

Paul Masson ICE is made for celebrating, and what better way to toast to this giveaway than with a cocktail inspired by it? Here’s how to make one at home:

Covered in Ice

2 oz. Paul Masson ICE Brandy
2 oz. Lemonade
½ oz. Triple Sec
Juice of 1 lemon wedge
Lemon-lime soda

Shake everything (except the soda) over ice, pour it into a fresh glass, and top it off with the soda. Easy, smooth, and guaranteed to hit.

If you’re a fan of Paul Wall, iced-out jewelry, and smooth brandy, this is a giveaway you don’t want to miss. Head to www.PaulMassonIce.com to enter before February 28.

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Tags: Concert Experience, Giveaway, Hip Hop, Iced-Out Jewelry, Johnny Dang, Paul Masson Brandy, Paul Wall

About the Author

Hazey Taughtme Hazey Taughtme is the founder of HAZE ENT., an entertainment & cannabis marketing agency in the US. He curated and launched BLACK CANNABIS MAGAZINE in 2021, garnering global media coverage with mainstream publications. His clients have been seen on Forbes, BBC, Deadline, Hot97, Drink Champs, Vlad TV, The Source, AllHipHop and Sway in the AM. Today, Hazey is considered a mover and shaker in the world of cannabis and merges “entertainment” and “cannabis” brands in his Brand activations for the likes of MJBizcon, The Game, and Offset. He’s been mentioned by Adweek for cannabis marketing. Convinced that legal marijuana can change the economic trajectory for people of color globally is why Hazey works so tirelessly on the massive opportunities that the cannabis industry offers.