Published on February 20th, 2025 | by Dr. Jerry Doby

OWN Celebrates Ratings Growth in 2024, Driven by Key Series and Loyal Viewers

OWN: Oprah Winfrey Network sees impressive ratings growth in 2024, led by increased viewership among African American Women 25-54. Popular series like Ready to Love and Belle Collective continue to engage and inspire audiences.

OWN Marks 2024 Rating Growth with Strong Audience Engagement

OWN: Oprah Winfrey Network is celebrating a notable rise in its 2024 prime premiere ratings, reflecting its ongoing connection with its core audience. Viewership among Women 25-54 grew by 3%, while engagement among African American Women 25-54 surged by 6%. As a home for authentic storytelling and dynamic explorations of Black relationships, OWN has seen all its key series gain traction with audiences.

Returning Favorites Continue to Thrive

Several fan-favorite OWN series posted season-over-season ratings gains among Women 25-54, reinforcing the network’s reputation for delivering compelling content:

Ready to Love Season 9: +8%**
Belle Collective Season 4: +8%**
Belle Collective Season 5: +36%**
Love & Marriage: Detroit Season 3: +4%**

Reflecting on the network’s continued success, OWN President Tina Perry expressed gratitude for the growing audience engagement, declaring, “We are incredibly proud of the growth and success we’ve seen, particularly among African American women. This achievement underscores our ability to provide our audience with lean-in programming where they see themselves and demonstrates the power of our brand.”

Milestone Season for Ready to Love

Adding to the celebration, OWN is marking the 10th season of its hit dating show, Ready to Love. The series has consistently ranked as the **#1 cable program in its time slot among Black Women 25-54**, a testament to its engaging format and dedicated following. Hosted by comedian Tommy Miles and executively produced by Will Packer, Ready to Love continues to showcase singles looking for meaningful relationships. Fans can catch new episodes every Friday at 8/7c on OWN.

OWN’s Continued Legacy of Storytelling

Since its launch in 2011, OWN has remained a beacon of inspiration, delivering content that resonates deeply with its audience. As the only network named for and inspired by a single iconic leader, Oprah Winfrey, OWN continues to celebrate Black culture, relationships, and personal growth through thought-provoking programming. With availability across Max, discovery+, WatchOWN.tv, and mobile devices, OWN ensures its stories reach viewers wherever they are.

OWN’s 2024 success reflects the powerful storytelling and unwavering connection it has built with its audience. As the network moves forward, it remains committed to delivering content that uplifts, entertains, and sparks conversation. 2025 data could be a MASSIVE indicator of the world’s need for strong, integrity-based media platforms.

For more updates and to explore OWN’s acclaimed lineup, visit WatchOWN.tv.

**Source: Nielsen, Live+3. Includes only prime premieres, returning series with 3+ telecasts in 2023 (12/26/22-12/31/23) and 2024 (01/01/24-12/29/24).

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Tags: Belle Collective, Love&Marriage, Oprah Winfrey Network, OWN, OWNTV, Ready To Love, reality tv, television

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.