Published on January 29th, 2025 | by Jessica Williams

BMI Latin Awards to Celebrate Peso Pluma’s Rise to Stardom and Tito Double P’s Breakout Success

The 2025 BMI Latin Awards is set to be a historic celebration of Música Mexicana’s global rise, honoring the trailblazing Peso Pluma with the BMI Champion Award and breakout artist Tito Double P with the BMI Impact Award. The star-studded event will take place on Thursday, March 6, at the Fontainebleau Coastal Convention Center in Miami Beach, recognizing the songwriters, producers, and publishers behind the most-performed Latin songs of the past year.

This year’s ceremony will highlight how Peso Pluma’s innovative sound and undeniable influence have reshaped the landscape of Latin music, bringing regional Mexican music to mainstream audiences worldwide. In addition, Tito Double P’s rapid ascent as one of the genre’s most promising new voices will be celebrated with an award that acknowledges his contributions and unique artistry.

Peso Pluma: A Global Force in Latin Music

Hailing from Guadalajara, Mexico, Peso Pluma has taken the music world by storm. With over 45 million monthly listeners on Spotify, he made history as the first Mexican artist to top Spotify’s Daily Top Artists Mexico chart. His GRAMMY®-winning album GÉNESIS shattered streaming records and marked a pivotal moment in the rise of corridos tumbados and regional Mexican music. In 2024, he continued his dominance with four Latin GRAMMY® nominations, including Record of the Year for his collaboration with Kali Uchis and Best Contemporary Mexican Album for GÉNESIS.

Peso Pluma’s influence extends beyond his music. His collaborations with global superstars such as Karol G, Anitta, and Christian Nodal have further solidified his place as a major force in the industry. In 2022, he launched his own label, Double P Records, in partnership with George Prajin, further demonstrating his commitment to shaping the future of Latin music.

As the 2025 BMI Champion Award recipient, Peso Pluma joins the ranks of previous honorees like SZA, Khalid, Residente, Sebastian Krys, Inflo, Mark Ronson, and Keith Urban, reinforcing his trailblazing status in Latin music history.

Tito Double P: The Future of Música Mexicana

Peso Pluma’s Double P Records has served as a launching pad for the next generation of stars, including Tito Double P, who has been making waves with his signature acelerado bélico sound. A native of Tepic, Nayarit, Mexico, Tito Double P burst onto the scene in 2023 with the viral single “DEMBOW BÉLICO”, setting the stage for a string of hit collaborations, including “Gavilán II,” “La People,” and “La People II” alongside Peso Pluma.

In 2024, he continued to dominate the charts with songs like “Lujo y Detalle” featuring Jasiel Nuñez, “LINDA” with Neton Vega, and “Belanova” on Peso Pluma’s ÉXODO album. His debut album INCÓMODO became an instant hit, ranking #2 on Spotify’s Top Albums Debut Global and #1 on Billboard’s Top Latin U.S. Albums chart.

With his distinct sound and rising influence, Tito Double P is set to receive the BMI Impact Award, an honor previously given to Edgar Barrera, Ice Spice, Arlo Parks, RAYE, P2J, and Tems.

A Night of Celebration for Latin Music’s Best at BMI Latin Awards

In addition to honoring Peso Pluma and Tito Double P, the 2025 BMI Latin Awards will recognize the songwriters and publishers behind the past year’s most-performed Latin songs in the U.S.. Categories include:

BMI Regional Mexican Song, Songwriter, and Publisher of the Year
BMI Contemporary Latin Song, Songwriter, and Publisher of the Year

Hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin Jesus Gonzalez, this exclusive event will shine a light on the unstoppable force of Latin music and the artists pushing the genre forward.

As Música Mexicana continues to dominate global charts and reach new audiences, Peso Pluma and Tito Double P’s honors at the BMI Latin Awards serve as a powerful reminder of the genre’s explosive growth and its enduring cultural impact.

For more information, visit BMI.com.

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Tags: BMI, BMI Latin Awards, Happenings, Peso Pluma, Tito Double P