Published on October 23rd, 2024 | by Hazey Taughtme

Carma HoldCo Invests in Mr. Charlie’s TMS for Plant-Based Expansion

The fast food world is about to change in a big way, thanks to a new partnership between Carma HoldCo and Mr. Charlie’s Told Me So (TMS), a plant-based restaurant that’s shaking up the industry. Carma HoldCo, the company behind big names like TYSON 2.0, is betting on Mr. Charlie’s TMS to take plant-based fast food to new heights. And it’s not just about healthier food options – it’s about giving second chances to people in need.

What Makes This Partnership Special?

Carma HoldCo has made a name for itself by backing brands that challenge the status quo, like Mike Tyson’s TYSON 2.0 and Ric Flair Drip. Mr. Charlie’s TMS is right in line with that, offering a menu full of plant-based fast food classics. The founders of Mr. Charlie’s, Aaron Haxton and Taylor McKinnon, have created a restaurant that delivers healthier fast food while also helping people who’ve had tough times.

The company gives jobs to folks who are working to overcome homelessness or addiction, making it more than just another plant-based burger spot. It’s this dedication to the community that caught the eye of Mike Tyson, who knows all about turning things around in life.

“Mr. Charlie’s is the perfect fit for us,” Tyson said. “I’ve been all about healthy eating and vegan diets for years, and what they’re doing with plant-based food is amazing. Plus, their mission to help people in need really speaks to me. I’m excited to see how far we can take this together.”

Why Plant-Based Fast Food?

People are eating healthier than ever, and plant-based food is at the center of this trend. The global market for plant-based foods is set to hit $77.8 billion by 2025, and fast food restaurants are catching on. Over the past three years, plant-based food sales in the U.S. have grown by 43%. Mr. Charlie’s TMS is part of this movement, giving fast food a healthier, more sustainable twist.

What sets Mr. Charlie’s TMS apart is its ability to recreate fast food favorites like burgers and nuggets using only plant-based ingredients. Their food isn’t just for vegans – it’s for anyone who wants a tasty, guilt-free meal.

Expanding Across the Globe

Mr. Charlie’s TMS already has locations in Los Angeles, San Francisco, and even Sydney, Australia. Now, with Carma’s investment, they’re ready to expand even more. The plan is to open new spots across the U.S. and beyond, giving more people access to their plant-based menu. And with franchise opportunities now available, others can join in on this growing movement.

Mr. Charlie’s TMS is also partnering with delivery services like Uber Eats and Postmates to help them find the best locations for new restaurants, using data to pinpoint where there’s high demand for plant-based food.

The Quick-Service Industry is Changing

The fast food industry – or quick-service restaurant (QSR) industry, as it’s officially known – is huge, worth over $290 billion in the U.S. alone. But what’s really exciting is how much it’s changing. More and more, people are looking for healthier options, and brands like Mr. Charlie’s TMS are leading the way. The days of greasy burgers being the only option are gone. Now, you can grab a plant-based meal that’s better for you and the planet.

Adam Wilks, CEO of Carma HoldCo, has a lot of experience working with popular fast food brands like Pinkberry® and Cold Stone Creamery®. He sees the partnership with Mr. Charlie’s TMS as a smart business move, saying, “This isn’t just about plant-based food – it’s about changing the game in fast food. Mr. Charlie’s is shaking things up with their cool brand, great food, and strong mission.”

Looking Ahead

For Mr. Charlie’s founders, Aaron Haxton and Taylor McKinnon, the partnership with Carma is exactly what they need to grow. “Carma’s experience in building brands like TYSON 2.0 is going to help us reach the next level,” Haxton said. “We’re not just serving fast food – we’re creating something bigger: a movement for healthier, better food that’s also giving back to the community.”

With Carma HoldCo’s investment and a plan for expansion, Mr. Charlie’s TMS is ready to take the plant-based fast food world by storm. They’re offering franchise opportunities for those who want to be part of this exciting new chapter in fast food.

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Tags: Carma HoldCo, Franchise opportunities, Healthier fast food options, Mike Tyson, Mr. Charlie's TMS, Plant-based fast food, QSR industry, Vegan food movement

About the Author

Hazey Taughtme Hazey Taughtme is the founder of HAZE ENT., an entertainment & cannabis marketing agency in the US. He curated and launched BLACK CANNABIS MAGAZINE in 2021, garnering global media coverage with mainstream publications. His clients have been seen on Forbes, BBC, Deadline, Hot97, Drink Champs, Vlad TV, The Source, AllHipHop and Sway in the AM. Today, Hazey is considered a mover and shaker in the world of cannabis and merges “entertainment” and “cannabis” brands in his Brand activations for the likes of MJBizcon, The Game, and Offset. He’s been mentioned by Adweek for cannabis marketing. Convinced that legal marijuana can change the economic trajectory for people of color globally is why Hazey works so tirelessly on the massive opportunities that the cannabis industry offers.