Published on October 9th, 2024 | by Jameelah "Just Jay" Wilkerson

Exploring Celebrity Eyewear Collaborations: Why These Work

Fashion brand partnerships are one of the main ways celebrities branch out beyond their industries, allowing them to express their personal style, interests, and values by collaborating with a company that can put these products into the market.

Some align perfectly with a celebrity’s craft; Beyoncé’s partnership with fashion house Balmain put out a collection inspired by her Renaissance album, tying in perfectly with her style and music. Other collaborations can be more unexpected yet attention-grabbing, like Steve Aoki’s fashion label Dim Mak joining forces with Hasbro for My Little Pony apparel. Regardless of styleand vibe, eyewear has become a popular way for celebrities to enter the fashion world.

The demand for sunglasses and eyeglasses isn’t expected to die down anytime soon, and owning a trendy pair crafted by a star is something people are willing to pay for. Here’s a look at some celebrity eyewear collaborations and why these work:

Sofia Vergara and Foster Grant

Credit: @fostergrant on Instagram

Actress Sofia Vergara has long been the epitome of luxurious glam. Playing Gloria Delgado-Pritchett in the Modern Family series established her as a stylish star, but her recent take on the notorious Griselda Blanco in Netflix’s Griselda brought even more eyes to the fashion she wore.

It only made sense for her to partner with the original American sunglasses brand to create her own collection of chic eyewear true to her bold style on and off-screen. Sofia Vergara’s collection with Foster Grant features a wide array of sunglasses, reading glasses, and the brand’s iconic SunReaders or reading sunglasses. The Alejandra SunReaders and Sierra SunReaders showcase her classically cool style while offering perks like 100% UVA and UVB protection and focused reading magnification. She and the brand also developed a limited collection for Griselda, offering retro sunglasses inspired by the eccentric styles of the 1970s and ‘80s. The collection features shield shades, Aviator-style frames, and oversized sunglasses that look straight out of the era.

Jennie Kim and Gentle Monster

Credit: @petrafcollins on Instagram

K-pop idols have become increasingly popular in the fashion space, with many becoming ambassadors for top luxury brands and expanding their reach to a global scale. Blackpink’s Jennie is no exception, becoming one of the hottest idols in the fashion world, and her eyewear collaboration with Gentle Monster has helped her stand out in the K-pop fashion scene. Gentle Monster is known for its eclectic and futuristic models, and Jennie’s collections—Jentle Home, Jentle Garden, and Jentle Salon—feature a chic and feminine spin on the brand’s signature styles.

The Cheveux De Nini and Fish Tail models come in classic colors like black and cute pastels. Charms are also a unique point of Gentle Monster eyewear, and the latest Jentle Salon collection features unique shapes like stars, bows, pearls, and even a capybara. Jennie has been a huge icon in K-pop and international fashion, and blending her feminine chic style with Gentle Monster’s range of avant-garde frames helped create stunning collections.

Millie Bobby Brown and Vogue Eyewear

Credit: @purelyprudent on Instagram

Millie Bobby Brown skyrocketed into fame after starring as Eleven in Stranger Things, but she’s also been making a name for herself beyond series and films. Her style has been a hot topic, especially among younger Gen-Z fans around her age who admire her sophisticated looks, which she channels into her eyewear collaboration with Vogue Eyewear. She launched the #MBBDiaries capsule collection with the brand, with sunglasses and glasses frames inspired by her favorite cities like New York, Florence, Marbella, and more.

The collection features geometric shapes, transparent frames, and fun colors, combining elegance and playfulness. It’s a great collection for a younger audience looking to elevate their style and give it a touch of sophistication, much like Millie Bobby Brown does with her own outfits.

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