Published on October 22nd, 2024 | by Hazey Taughtme

Megan Thee Stallion Leads True Religion’s 2024 Holiday Campaign

True Religion has announced that Grammy-winning artist Megan Thee Stallion is the face of its 2024 holiday campaign, titled “Where Holiday Wishes Come True.” The campaign also features rapper and songwriter Hunxho, with both artists showcasing items from the brand’s seasonal collection.

Megan Thee Stallion’s Connection to True Religion

For Megan Thee Stallion, this campaign is a personal milestone. In her own words, “I’ve been a fan of the brand since I was a kid, so it’s exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”

Megan has been at the forefront of the music industry, with notable achievements including chart-topping songs like “Savage (Remix)” with Beyoncé and “WAP” with Cardi B. Her cultural influence extends beyond music, as seen in her appearance on the cover of Forbes’ Under 30 issue in 2022, where she was recognized for her contributions to music and philanthropy.

True Religion’s Vision for the Holiday Season

True Religion’s 2024 campaign draws on the brand’s long-standing connection to streetwear and denim, while introducing new seasonal items. The collection features the brand’s signature horseshoe logo on back pockets, jackets, and t-shirts, alongside new designs that include Moto-inspired color blocking, frayed hems, and distressed graphics.

The campaign imagery highlights Megan and Hunxho wearing key pieces from the collection, with the focus on holiday gifting and seasonal wear. According to Michael Buckley, CEO of True Religion, Megan was chosen because her style aligns with the brand’s current direction, especially given the recent growth in their women’s business.

The Scope of the Campaign

Set to launch on October 22, the campaign will appear across multiple channels. In addition to in-store displays in nearly 50 True Religion stores, there will be wild postings in major cities such as New York and Los Angeles. Digital components will include ads across various platforms like TikTok, Instagram, Pinterest, and YouTube, along with content on True Religion’s website and app.

Megan and Hunxho will both be featured in behind-the-scenes content and interviews, giving fans a closer look at the collection and their involvement in the project. This type of engagement with artists has become a regular feature in brand collaborations, where celebrities’ personal connections to the product play a significant role.

Community Engagement and the Pete & Thomas Foundation

Later in the season, True Religion will collaborate with Megan’s Pete & Thomas Foundation for an event called “Where Wishes Come True.” The event will focus on providing holiday gifts to those in need, a cause in line with the foundation’s mission to support underserved communities. The inclusion of a charitable initiative reflects a broader trend in brand campaigns that emphasize community involvement during the holiday season.

True Religion’s partnership with Megan extends beyond simple brand endorsement. The campaign is designed to intersect with Megan’s philanthropic efforts, showing a dual focus on fashion and giving back.

A Shift in Holiday Fashion

The “Where Holiday Wishes Come True” campaign highlights True Religion’s attempt to balance its traditional aesthetic with newer fashion influences. This season’s collection offers the brand’s classic denim styles, while introducing updated details such as studded embellishments and bold color blocking.

The decision to feature Megan Thee Stallion and Hunxho signals an effort to appeal to a younger, trend-conscious audience. Both artists are known for their influence on pop culture and fashion, making them fitting representatives for True Religion’s holiday lineup.

Conclusion

True Religion’s 2024 holiday campaign with Megan Thee Stallion marks a notable collaboration between the brand and one of today’s most prominent cultural figures. By blending familiar elements of the brand’s identity with Megan’s personal style, the campaign aims to attract both loyal customers and new audiences. The partnership, with its focus on fashion and community engagement, will likely play a significant role in shaping the brand’s presence this holiday season.

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Tags: fashion trends, holiday 2024, holiday campaign, Hunxho, Megan Thee Stallion, Streetwear, True Religion

About the Author

Hazey Taughtme Hazey Taughtme is the founder of HAZE ENT., an entertainment & cannabis marketing agency in the US. He curated and launched BLACK CANNABIS MAGAZINE in 2021, garnering global media coverage with mainstream publications. His clients have been seen on Forbes, BBC, Deadline, Hot97, Drink Champs, Vlad TV, The Source, AllHipHop and Sway in the AM. Today, Hazey is considered a mover and shaker in the world of cannabis and merges “entertainment” and “cannabis” brands in his Brand activations for the likes of MJBizcon, The Game, and Offset. He’s been mentioned by Adweek for cannabis marketing. Convinced that legal marijuana can change the economic trajectory for people of color globally is why Hazey works so tirelessly on the massive opportunities that the cannabis industry offers.