Published on January 15th, 2025 | by Dr. Jerry Doby

Redefining Modest Fashion with a Luxury Abaya: How Podur Is Setting New Standards in Style

Thanks to the rapid evolution in fashion design, modest fashion is no longer confined to niche markets. Women’s modest wear is seen globally on famous runways. Podur, a brand offering stylish modest wear for women, is taking this trend forward, blending sophistication and culture. Founded by Amna Hameed, a fabric and fashion enthusiast, Podur is creating stunning pieces for women such as an embroidered abaya, designer hijabs, stylish tops, and more.

For years, mainstream fashion failed to cater to women seeking stylish yet modest wear. It was this glaring gap in the market that inspired Hameed to establish Podur. Her innate understanding of fabrics, silhouettes, and craftsmanship led her to create clothing that celebrates modesty without compromising on fashion trends. Today, the brand has become a go-to brand for modern women looking for luxury abayas, embroidered kaftan dresses, or tailored bridal dresses.

Abayas for Women: Combining Tradition and Modernity

Podur’s designs are in the spotlight for their harmonious blend of contemporary aesthetics and timeless sophistication. The brand stands out for balancing simplicity with artistry. Whether it’s a modern abaya dress or dresses for special occasions, each piece features intricate embroidery and handmade embellishments. Each abaya is designed with the utmost dedication to detail and quality. For Podur, women’s wear is less about making a fashion statement and more about helping women feel confident and empowered.

Based in the U.K., the production facility of Podur is located in a village in Sri Lanka. The company employs skilled young women from the local community, providing them with professional training and fostering a supportive work environment. This is not just a facility but an opportunity for local artisans to showcase their talent and preserve their cultural values. Every piece of clothing, from occasion dresses to casual wear, is carefully crafted, ensuring exclusivity and premium quality.

Overcoming Challenges to Scale New Heights

Like many trailblazing brands, Podur faced its fair share of challenges. Initially, in-house production limited the company’s growth. However, Hameed and her team successfully removed this bottleneck, expanding their garment production capabilities. Today, the focus has shifted to increasing sales and solidifying Podur’s presence as a leader in the modest fashion industry.

Podur stands out as a fashion brand for its philosophy of empowering both its wearers and its creators. While the brand celebrates femininity and self-expression, it remains deeply rooted in tradition. Whether it’s a women’s luxury abaya collection or modest dresses, the brand redefines sartorial elegance with every launch, offering a unique perspective on modest fashion.

Choose a Modern Abaya from Podur and Embrace Luxury

Podur is on a mission to achieve an eight-figure turnover in the next five years. By continuing to innovate its collection with timeless inspirations and trendy designs, the brand is aspiring to become synonymous with modest luxury. With every new abaya, Podur reiterates its commitment to excellence, proving that modest wear can be both fashionable and empowering.

For women seeking luxury abayas or modest occasion dresses that reflect their sense of style and values, Podur offers more than clothing; it makes a statement. Through its inspiring journey and remarkable designs, the company is redefining modest fashion and setting a new benchmark for the industry.

*Images sourced from Podur

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Tags: Fashion, modest fashion, modest fashion week

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.