Monsta Yo’ Pennix: A Renaissance Man Shaping Culture

In this exclusive Hype #LiveSession, we sat down with Dr. Ladaro ‘Monsta Yo’ Pennix II, a multifaceted figure whose impact on the music industry and his community is undeniable. As a Hip Hop artist, entrepreneur, author of over 15 books, and CEO of Scrilla Guerillaz West, Monsta Yo has earned his place as a true game-changer with messages of affirmation directed at the next generation who eagerly lean in to catch his gems on life.

Music and Business Ventures

Monsta Yo’ is no stranger to the spotlight, collaborating with industry heavyweights like Snoop Dogg, Xzibit, and Kokane. His music career blends raw talent with an entrepreneurial mindset, driving his success in entertainment and business. But beyond the music, Monsta Yo’ is committed to creating lasting change in his community.

Fighting for Mental Health Awareness

In addition to his music and business ventures, he is deeply passionate about mental health. As the driving force behind the YANA (You Are Not Alone) suicide prevention hotline, he is dedicated to helping those struggling with mental health issues find support and hope. His resilience and advocacy are at the forefront of his mission to change lives.

A Journey of Resilience

From his martial arts background to his ventures in publishing and film, Monsta Yo’ continues to inspire others with his determination and drive. His story is about overcoming obstacles and using one’s platform to make a difference. This interview provides an in-depth look at a man who refuses to be defined by a single role and embodies the spirit of transformation instead. This isn’t just any story; the twists and turns in an excruciating journey of self-discovery and improvement are astounding.

I kept the writing brief so you could tune in below, hear this dynamo speak, and lay out his most admirable and honorable mission!

You can keep up with and connect to everything Monsta Yo via Instagram @monsta_yo, which houses the links to his expansive list of activities and published works.

We created a custom IG feed to give you a head start!

The post Monsta Yo’ Pennix: Music, Business & Suicide Prevention appeared first on The Hype Magazine.

From the Streets to the Studio

Beyond driving mishaps, the discussion shifts to making iconic tracks, including collaborations tied to Bad Boy Records and artist Shyne’s 2000 hit single, “Bad Boyz.” Levy recalls the surprises of the recording process and chops it about the distinction between sampling and original recordings—a crucial topic for artists navigating royalties and creative rights. Notably, he recorded his parts of the song live in the studio for both sessions. Tune in below to get the full story, as Levy told it.

As part of the conversation, Shyne’s documentary “The Honorable Shyne,” in which Levey’s music is a part, is discussed as an example of the power of storytelling in Hip Hop. Levy comments on the global reach of music, highlighting how certain songs resonate worldwide and bring unexpected opportunities, citing the success of the “Bad Boyz” song in particular. This was educational, and Levy shares some empathy with Diddy and this part of his journey as a Black man.

Music, Fate, and the Journey Forward

(l to r) Barrington Levy and Da Inphamus Amadeuz – Punchline Academy – Shade 45 | SiriusXM – Episodic Press Photo

A recurring theme throughout the episode is destiny—the idea that every twist and turn, whether in life or music, plays a role in shaping an artist’s path. The clip ends on an exciting note with music from Levy’s new project, a triple-disc set saluting the 40th anniversary of “Prison Oval Rock.” Man! Talk about benchmarks and eternal music.

As always, Punchline Academy delivers a mix of humor, industry insight, and personal stories, making this episode a compelling listen for fans of music, culture, and the unpredictable ride of success. You can see this full episode and more from Punchline Academy on @dainphamusamadeuz YouTube. Check out the featured clip below!

IN CASE YOU HAVEN’T ALREADY, MEET THE PUNCHLINE ACADEMY

Welcome to The League of The Elite MCs and Hip Hop’s hottest radio show, The Punchline Academy! Da Inphamus Amadeuz hosts the show every Wednesday at 9 PM EST | 6 PM PT on Shade 45 (SiriusXM). It blends the iconic voices of Hip Hop’s past with the rising stars of tomorrow. You get dope freestyles and “The Left Lane Mix,” a fusion of Hip Hop classics and the hottest records in the streets. Tune in and experience the essence of Hip Hop like never before!

THE PERSONALITY: DA INPHAMUS AMADEUZ

Artist, producer, videographer, and entrepreneur Da Inphamus Amadeuz is a force in Hip Hop…on many levels. His undeniable presence extends from hosting The Punchline Academy on Shade 45 | SiriusXM to DJing for the New York Knicks at Madison Square Garden. He is also known for his signature Nutcracker drinks, which even landed him a feature under his “INPH” tag on National Geographic’s “Underworld INC: Moonshine Mayhem.” National Geographic profiled the alcoholic beverage “Moonshine” and its urban cousin “Nutcrackers,” which further enhanced his position in front of and behind the scenes, shaping the culture with his relentless drive and creativity…more to this story…

The Drink in Question: Nutcrackers Drink at Flor De Mayo, the Chino-Latino Restaurant in NYC

The post Punchline Academy Takes a Ride with Reggae’s Barrington Levy Through Music and Destiny appeared first on The Hype Magazine.

With a new season underway, Monica McNutt, The Kid Mero, and Kazeem Famuyide officially joined the “7PM in Brooklyn” lineup, adding fresh energy to the show’s candid conversations about basketball and beyond.

Carmelo Anthony on the All-Star Game Format: “They Don’t Know What to Do Right Now”

The conversation kicked off with Anthony’s take on the current All-Star Game format, which has drawn criticism from players and fans alike. While he supports experimenting with new ideas, he believes the league is overthinking it.

“I’m not mad at them changing the format of the All-Star game. I think it do need some freshness. I think it do need some different type of excitement. I just think they searching too much on what to do. They don’t know what to do right now,” Anthony said. “The All-Star game is the All-Star game. Don’t matter how bad it is. The All-Star game is the All-Star game.”

Anthony also pointed out the lack of intensity from some of the American players, noting that international stars like Victor Wembanyama and Giannis Antetokounmpo seem more eager to take control of the game.

Should the NBA Introduce an “All-Snub” Team?

As the discussion continued, Famuyide floated the idea of an “All-Snub” team featuring players who just missed the All-Star selection, replacing the Rising Stars format. Anthony was all in on the idea.

“I love it! I’m with the All-Snub team because you got to take the rising stars team out. I love it,” he said. “But hold up, we gotta add an incentive to it. Like if they win it, those n****s get their All-Star bags taken away from them. If you lose, you get your All-Star bag snatched from you. You’re playing for your All-Star spot; that’s basically what it is.”

Anthony Names Shai Gilgeous-Alexander as the MVP Front-Runner

The MVP race has been heating up, but Anthony believes it’s already decided—”Shai Gilgeous-Alexander” has it locked.

“Nah, that’s over. Shai got that sh*t. Shai got his name on that joint. Players know. Ask the players who’s MVP. If the players took a vote, they gonna say Shai,” he stated. “The MVP should be a player vote, not a media vote. If your peers ain’t gonna vote for you, you shouldn’t be MVP.”

Looking Back at Kevin Durant’s Legacy

Reflecting on Kevin Durant’s career, Anthony believes people won’t fully appreciate his greatness until he’s no longer playing.

“I just say the outsiders as a whole. I do—we appreciate ’em, but we don’t appreciate somebody like KD until they gone. Until we look at it and say like, damn man, n****s ain’t going to never do what that man did.”

Jadakiss on Kendrick Lamar’s Super Bowl Halftime Show: “It Was Good for Hip Hop”

Jadakiss at Drai’s – (Credit Radis Denphutaraphrechar)

As the conversation shifted to Kendrick Lamar’s halftime performance at the Super Bowl, Jadakiss spoke on the significance of “Hip Hop being featured on such a massive stage.”

“So for Hip Hop to get any time, Super Bowl anything is a win for me. You know what I mean? Maybe I feel different because I’m an elder statesman, but I don’t care about the other sh*t,” he said. “Seeing him up there rocking the message, the aesthetics, that sh*t was beautiful. It was good for Hip Hop. You going to go back to seeing Red Hot Chili Peppers.”

Check out the full episode below!

About ‘7PM in Brooklyn’

7PM in Brooklyn brings together Carmelo Anthony, The Kid Mero, Rudy Gay, Monica McNutt, and Kazeem Famuyide to discuss the biggest stories in basketball, untold moments from Anthony’s legendary NBA career, and the latest in entertainment and culture.

A Wave Sports + Entertainment (Wave) Original, the show is executive produced by Brian Verne, Mack Sovereign, Tunde St. Matthew-Daniel, and EJ Wright for Wave, with Anthony and Asani Swann serving as executive producers for Creative 7 Productions.

New episodes drop every Thursday. Follow 7PM in Brooklyn on Social Media

The post Jadakiss Joins Carmelo Anthony on ‘7PM in Brooklyn’ to Break Down NBA All-Star Weekend, Kevin Durant, and Kendrick Lamar appeared first on The Hype Magazine.

The post-production team of ReelShort, a trailblazing production company specializing in vertical television series, hosted The Hype Magazine at their home base, Crazy Maple Studios in Culver City, CA, for an in-depth discussion on the evolution of short-form storytelling. I got to moderate an engaging and informative junket-styled live session interview at the facility, which featured key team members, including director Yinghui Li, visual effects production manager Xyner Xu, and post-producer Adam Xing. Together, they shared insights into the creative and technical aspects of crafting content for platforms like TikTok, where audience engagement hinges on speed and innovation. The team introductions and company backstory were conducted by post-production producer Runyun “Martin” Li, who facilitated the exclusive conversation! I’ve shared some highlights of the conversation below, and the full session audio is available below this recap!

(l-r) Post-producer Adam Xing, Marketing Director, visual effects production manager Xyner Xu, Dr. Jerry Doby, director Yinghui Li, post-production producer Runyun “Martin” Li

Shaping the Future of Vertical Storytelling  

ReelShort has positioned itself at the forefront of digital entertainment by producing content specifically for vertical viewing. With mobile-first consumption rising, the team emphasized adapting narratives to fit this new format.  

“The ability to tell compelling stories in a condensed and visually engaging way has become more and more important in the new digital era,” said Director Yinghui Li. 

She continues, “In traditional filmmaking, you have the luxury of time to slowly build up emotions over a 45-minute episode or a 2-hour movie. However, in vertical storytelling, you have much less time (sometimes only a few seconds) to emotionally engage your audience before they scroll away on their phone. Our goal is to tell stories that feel immersive and emotionally gripping within that limited time frame.”  

To achieve this, ReelShort employs a combination of fast-paced storytelling techniques, innovative shot compositions, and engaging sound design to captivate viewers instantly. Yinghui stressed that although the format is short, the quality of storytelling should not be compromised.  

Challenges and Innovations in Short-Form Production  

Unlike traditional filmmaking, short-form vertical content demands a rapid production cycle and precise execution. The ReelShort team highlighted the challenges of capturing audience attention within seconds, making seamless collaboration across directing, visual effects, and post-production essential.  

• Fast-Paced Creativity: The team works under tight deadlines to produce high-quality, engaging content that resonates with modern audiences.  
• Visual Effects as a Storytelling Tool: Xyner explained how VFX plays a crucial role in crafting immersive narratives, elevating simple concepts into visually striking experiences.  
• Cultural Influence in Storytelling: Adam discussed how diverse backgrounds shape the team’s approach to storytelling, making their content relatable to a global audience.  

“Visual effects aren’t just about adding spectacle—they’re about enhancing storytelling,” said Xyner. 

She added, “People often think of VFX as explosions, monsters, or sci-fi landscapes, but it’s much more than that. Even subtle effects, like adjusting lighting in post-production or blending practical and digital elements seamlessly, can completely change the feel of a scene. Our job is to make sure that every effect serves the story and doesn’t overshadow it.”

Meanwhile, post-producer Adam highlighted the importance of balancing creative ambition and the limitations of the vertical format.  

“We have to think differently when editing for vertical screens,” Adam explained.  

Continuing, he states, “You can’t rely on traditional cinematic techniques like wide establishing shots or long takes. Instead, you focus on close-ups, fast cuts, and movement that keeps the viewer engaged. Every edit and transition must be intentional—there’s no room for wasted frames.”  

Collaboration and Audience Engagement  

Success in digital content hinges on teamwork. The session underscored how effective communication between directors, editors, and post-production teams streamlines the creative process.  

Beyond production, audience feedback is a driving force for content development. The team closely monitors engagement metrics, using real-time data to refine storytelling techniques and cater to evolving viewer preferences.  

“We don’t just create content—we listen to how audiences respond,” said Yinghui.   

“The way people consume content today is very different from before. We take viewer feedback seriously and try to have a better understanding of what works and what doesn’t. It’s a continuous effort of learning and improvement,” she emphasized.

The Road Ahead for Vertical Entertainment

As digital platforms continue to evolve, ReelShort remains committed to pushing the boundaries of vertical storytelling. With their innovative approach and dedication to high-quality production, the company is redefining how stories are told in the mobile-first era.  

“More and more people are consuming content on their phones than ever before. There’s still a lot more to explore about vertical storytelling in the new digital landscape.” Yinghui closed

For a deeper dive into this fascinating discussion, listen to the entire #LiveSession interview below and hear directly from the ReelShort team about their creative journey and vision for the future of storytelling.

ReelShort also has thriving communities on Instagram @reelshortapp, Facebook @ReelShortApp, YouTube @ReelShortApp, and TikTok @ReelShortApp

Here’s a shortcut to getting connected via our custom ReelShort IG feed below

The post ReelShort Pioneers Vertical Storytelling in the Digital Era  appeared first on The Hype Magazine.

Entering any relationship—especially romantic ones—is always a leap of faith. At first, there’s an inevitable sense of anxiety: what if the other person doesn’t feel the same? In this budding romance, the narrator isn’t sure if he’s being strung along. He searches for signs in the girl he’s fallen for, but today, “something is different”—perhaps it’s the real thing. Listeners will sigh with relief alongside Spano, reveling in the joy of a newly solidified love. An air of romance seeps through the chorus as the steady drums and melodic guitar lift the weight of uncertainty off their chests. Spano’s soulful vocals deliver astounding authenticity, unsurprisingly, since this story is rooted in personal experience. The song carries a timeless quality—one could hear it on the radio in 2003 or tomorrow, and it would still radiate the same youthful spirit. With its relatable themes and heartfelt delivery, this track is destined to uplift listeners—it’s nearly impossible to resist the joy sparked by a love story as triumphant as this one.

The accompanying lyric video perfectly brings the elation and sentimentality of the story to life on screen. Produced in collaboration with Michael Kundrath at HIP Video Productions, it features vignettes of happy couples, never far from each other’s sides—brilliantly capturing the exhilarating vastness of a bright future unfolding. The visuals have a distinct graininess—a film-like quality that delightfully mirrors Spano’s early 2000s style and aesthetic. They’re soft, comforting, and nostalgic—evoking a sense of reflection and relief. Every shot carries an emotional weight, allowing viewers to feel deep in their hearts that everything has changed for the better. As an anthem of celebration, viewers will feel more than compelled to sing along, following the journey of this blossoming romance that’s truly been a “Long Time Comin’.” As Spano’s first video release for an original song, this mesmerizing visual offers an exciting glimpse into his creative world, setting the stage for what’s to come for this emerging force of vibrant artistry.

M. Spano gave some insight on the song and it’s meaning

Could you talk to us a little bit about the writing and recording process for “Long Time Comin’”? Do you always follow the same process or does it vary from song to song?

I generally always start writing on a guitar. The chords for “Long Time Comin’” came pretty intuitively. The progression itself is nothing special, but I tuned my guitar differently to get a specific sound for the progression that I was hearing. I wrote the lyrics and melody humming over the recorded progression on an iPhone speaker at work. When inspiration strikes, you have to take advantage of it any way you can. As for the recording process, the song was recorded at RAW recording studios in Patterson, NY.

What encouraged you to write a song that follows a triumphant, blossoming love story? Is the story based on a personal experience or relationship?

The song is based on a personal experience. I find that my best writing comes from personal experience. It allows me to be connected to the song in the most authentic way possible, making it easier to convey the emotion that I feel all music should have.

In what ways does your music refresh a pop-rock 2000’s sound for a new audience?

I think my music will always be rooted in that classic pop-rock 2000s sound. The guitars, melodies, and my voice seem to consistently resonate with that period and music scene. However, I have been influenced by so many different genres over the years, that I know there is a refreshing modern twist blended with that classic sound. The ambient feel of the verses, along with some of the samples used in “Long Time Comin’” I think are good examples of that. Modern music lovers and listeners who cherish that 2000s pop-rock sound can both find something refreshing in a song like “Long Time Comin’”

How important is visual storytelling when presenting your music? How did you decide on the visual concept for the “Long Time Comin’” lyric video?

Visual storytelling is SO important. Anytime I fall in love with a song, I almost immediately head to YouTube and find the music video for it. It’s such an important part of emphasizing the feeling and emotion that a song is intended to create. The visual concept for the “Long Time Comin’” lyric video was easy to create. The song is about newfound love and a whole new world to enjoy that love in. HIP video hit the nail on the head with a moody visual that depicts couples and starry nights that feel just as vast as the endless possibilities the song is articulating.

“Long Time Comin’” is an uplifting, happy track—why is it important for you to spread positivity in your music?

There’s already so much negativity in the world. People have a lot going on in their lives, particularly a lot that may not “feel very good.” If listening to “Long Time Comin’” can take them away from whatever may be going on, and make them realize that even after “feeling lost and hopeless” things can turn around for the better, then the song has done its job.

As a celebratory track, is there a central theme or message that you hope audiences take away from the song?

I think the central message of the song was touched on in the last question, in that things can always turn around for the better even when it may not feel that way. But to add to it, the central message can also be interpreted in the reverse. When things do turn around for the better, enjoy it. Cherish those times and the moments within them. Without the hard times, we wouldn’t know how great the good times feel. That “good” feeling, is how the song is intended to make the listener feel.

Is there anything audiences should know about you that they might not already know?

I guess to get off of the music a little, I love the outdoors. I am an avid skier and hiker and will take the mountains and the wilderness over city lights any day.

In what ways does “Long Time Comin’” represent where you want to go musically moving forward? Can fans look forward to more songs like “Long Time Comin’” in the future?

I think when you focus on writing authentically and true to the heart, it’s impossible to get too far away from the sound of past songs. “Long Time Comin’” represents a message, mood, and feel that will certainly be embedded in my work in the future.

Follow M.Spano

https://www.instagram.com/mspanomusic/

https://www.facebook.com/mspanomusic/

https://www.tiktok.com/@mspanomusic?lang=en

https://open.spotify.com/artist/7mcUs8Mk1efeX84nvlY8O9?si=suKXHH8GSKadSG_vZoLnvg

The post M. Spano Speaks on Why This Hit’s Been a “Long Time Comin'” appeared first on The Hype Magazine.

Ian went on to study music and theater at the University of Miami and Berklee College of Music, immersing himself in the arts to pursue his dreams. Ian’s commanding performances and soulful voice have garnered critical acclaim from Broadway to national stages and even international productions. Entertainment Weekly lauds his “…powerful belt and soulful voice…,” matched only by his natural charisma and earnestness.

Now, Ian is channeling his energy into his original music, crafting genre-bending tracks that reflect personal growth, vivid storytelling, and unique instrumentation. His songs evoke a deep sense of time and place while resonating with universal themes. With a fresh perspective and an eye toward the future, Ian is set to take center stage on Season 23 of American Idol this March, proving that his star is only continuing to rise.

“One Shot” is an anthem of hope, love, and living boldly. The song captures young lovers’ universal struggle between following their hearts and chasing their dreams. Ian reflects on a love he once had, realizing that there’s “…no time to wait…” Fueled by a newfound clarity and confidence, he decides to pursue his love without hesitation.

The track’s infectious rhythm and vibrant melody are reminiscent of early 2010s love-story icons like Jason Mraz and Bruno Mars. Its uplifting pop-rock energy and heartfelt lyrics inspire listeners to take risks and seize the moment. At its core, “One Shot” reminds us that life is fleeting—and we only get one chance to follow our hearts and write a meaningful story courtesy of Ian Ward.

Directed by Simon Kienitz Kincade in collaboration with Mutual Street Entertainment, the music video for “One Shot” is as breathtaking as the song itself; the DP did their thing! Against the iconic backdrop of Los Angeles, Ian takes viewers on a heartfelt journey of love and longing. From the star-studded sidewalks of the Hollywood Walk of Fame to the vibrant glow of the Santa Monica Pier and the stunning views from Griffith Observatory, the video celebrates the City of Angels in all its radiant beauty.

The director of photography was on their A-Game, and these visuals are a feast for the eyes and a reflection of resilience. Following the devastating wildfires that scarred the city, the video’s hopeful imagery of towering palm trees, hazy skies, and glowing sunsets reinforces the story’s themes of renewal and perseverance.

Ian Ward Weighs in on the song’s journey and creative process

With Ian’s acoustic guitar in hand and his soulful voice leading the way, the video masterfully blends the personal and the universal. It’s a love story set against LA’s timeless charm, offering inspiration to anyone searching for connection and reminding us of the enduring magic of chasing our dreams.

You started your musical career in theater, landing roles on Broadway and in international productions, so how does “One Shot” fit into your musical journey thus far?

What’s the story behind “One Shot?” Was it based on a real-life experience?

The post Ian Ward Talks About His “One Shot” appeared first on The Hype Magazine.

Following graduation, Tresvant established a social media presence under “Trapanesechik,” a handle that quickly gained recognition. As her online following grew, a director contacted her to appear in a music video, which later aired on MTV. This, of course, brought more opportunities, with multiple directors reaching out for collaborations.

As she rose through the ranks in the music video industry, Tresvant shifted her focus to music. Teaming up with producer Mecca, she recorded her debut single, Why They Actin’, kicking off a transition from video appearances to a career as a recording artist. The release grabbed media attention, allowing her to share her journey and goals.

In 2021, Tresvant expanded into fashion, making her runway debut at The Global Film Festival, a televised event in China that led to bookings for fashion shows, adding a new layer to her career.

Tresvant continues developing her music while preparing for upcoming projects and tour dates. Her most recent single, “Pop That,” is now available for download or streaming!

Chanda Tresvant weighed in on a few things for us!

Growing Up in LA: How did your experiences in a performing arts school in Los Angeles shape your passion for the entertainment industry?

Growing up, going to performing arts school helped sharpen my skills because I played the trumpet in the orchestra in elementary school, and the trumpet helps singers strengthen their vocals! Also, I was in acting classes in elementary, middle, and high school! So it helped me get practice in acting and helped me perform in large crowds!!

The Stage and Screen: What was it like learning from acting coach Betty Bridges during high school, and how did it influence your career?

Being in Betty Bridges’ class helped me work on my skills for the big screen. She taught me that it’s not about your talent in this Business; it’s about who you know!

Social Media Persona: Can you tell us how the name “Trapanesechik” came about and how it helped you build your brand?

Who I am on social media is who I am in real life. It was no persona, and someone stole my name, Trapanese, so I had to go by “Trapanesechik,” but that’s been my second name my whole life outside of my real name, Chanda! Trapanese came about. My family called me that, but some girl at work told me to go by that seriously!! Because I was hustling

Breakthrough Moment: How did appearing in the music video for “Everybody in the Club Getting Shot” by Father change your career trajectory?

When I appeared in the Father Music video, it inspired me to believe that I could really live this Hollywood life! I was born and raised in California. I didn’t want to miss these opportunities when they were presented, so I kept going!

Transitioning Roles for Chanda Tresvant: What motivated your shift from being a “video girl” to pursuing a music career, and how did the collaboration with your first producer, Mecca, come about?

Being a video girl was just my way of trying to get into the door, but I was doing music ever since I could talk, so it was always going to happen

Fashion Forward: You were part of “The Global Film Festival” fashion show aired in China. How did walking the runway influence your career and creativity?

Walking the runway was a very fun experience, and it boosted my confidence to know how to pose and work the cameras, which is very important as an artist

The Chanda Tresvant Musical Journey: What challenges have you faced in the music industry while transitioning from video appearances to being a recognized artist?

Me being a model /video girl was a challenge because the music industry would treat you like you’re promiscuous!!! And there will be men in competition with you ! Because you’re a rapper !

New Releases: Please tell us more about your recent single, “Pop That,” and your vision for making it a summer anthem.

Pop that came out in the summertime, and everything was styled by me, and idk I just wanted a fun, exciting song, so it was just how I was feeling at the moment

Future Endeavors: What can fans expect from your upcoming tour and any new projects you’re excited to share?

Stay tuned and watch my social media for any upcoming shows! I have plenty of new features that have yet to be released, so stay tuned!

Inspiration and Influence: Who are some of your biggest influences in music and fashion, and how do they inspire your work today?

My biggest influences were Lil Wayne, Trina, Lauryn Hill, Whitney Houston, Mariah Carey, Rihanna, Toni Braxton, TLC, Selena, Tupac, Biggie, Jay Z, and Kanye West! In modeling, it was Kimora Lee Simmons because she had her own clothing line and was a model!! And I liked Janice Dickinson!! They all inspire me for different reasons!

You can follow the journey on Instagram @trapanesechik

The post Chanda Tresvant: From Social Media Personality to Music and Fashion appeared first on The Hype Magazine.

Ben takes his influences from Jay Z, Snoop Dogg, Wu-Tang, Biggie Smalls, Mobb Deep, and a host of others. Occasionally suffering from depression and anxiety, Ben discovered that when he did music his symptoms subsided. He figured his music sounded good so why not pursue this adventure? Thus, his first EP entitled “Prescription to Rap” is a gritty, hard-hitting manifesto of lyrics and beats New York City is known for it and it’s inspired by the sounds of the ’60s and ’80s with influences from artists including Queen, Madonna, Beck, and Duran Duran. With over 100 recorded songs, some featuring Queens legends Pelle, Royal Flush, and Boots on vocals, Ben hopes that even a small few will make the cut for the world to celebrate.

His heart, mind, and soul are in this for keeps. On the side he enjoys engaging in his thriving appraisal business, however, he has begun to concentrate and focus on his singing career while dedicating his life to his family and his two children. “Life Again” is a powerful and hard-driving rap with an urban beat and meaningful lyrics.” But that’s only the beginning for Ben. Watch him quickly become a force to talk about….

Pre-Save Ben Bacardi’s new single “Life Again” featuring Pelle and H. here

Follow Ben Bacardi on the web:

Instagram: @ben_bacardi

TikTok: @bacardiizhere2024

The post Ben Bacardi: Rapper With A New York Soul appeared first on The Hype Magazine.

Born and raised in Los Angeles, he has always been deeply connected to the city’s pulse. From the vibrant streets of his hometown to the music he creates, his sound reflects a unique blend of influences—from the energy of the urban landscape to the raw emotion of his personal experiences. As an artist, producer, and songwriter, he is a true creative force, shaping his career on his terms.

When it comes to describing his style, he doesn’t box himself into one category. He is an artist for all seasons, creating a sound that fuses elements of hip-hop, rap, and beyond. “I’m a wave,” he says with confidence. “Up-tempo, fly sh*t, lyric flowing, hard-hitting, wavy. That’s me.” His tracks are infused with an energy that can get any crowd moving, blending bounce with lyricism in a way that feels both fresh and familiar.

Despite the ever-changing trends in music, his unique approach stands out. His lyrics flow seamlessly, his beats hit hard, and his overall vibe is undeniable. Whether you are listening in your car, at a party, or on your headphones, his sound commands attention.

His music journey began at the age of 11 when he first started rapping. But it was not until a few years ago that he decided to take his craft more seriously, diving into both producing and writing. The result? A rapidly growing fanbase and tracks that are becoming viral hits like, “Loose Skrew.”

Hitting the million-stream mark is no small accomplishment, and he is using this success as a springboard to greater heights. “Loose Skrew” captures his raw energy and showcases his ability to tap into the struggles and triumphs of everyday life. The track resonates with listeners across the globe, reflecting the kind of authentic storytelling that has been the hallmark of his rise.

For him, music is not just a career, it is a way of life. “Whenever I’m going through something, I paint it in a song,” he says. That connection to his own experiences and the world around him is what fuels his passion. His inspiration comes from the urban streets of Los Angeles, his journey, and the people he meets along the way. In his eyes, the community and the lifestyle he has lived are what gives his music its soul. He is not just making art for himself, he is telling the stories of those around him.

His biggest motivation, though, is not a celebrity or an iconic mentor—it is life itself. The challenges he has faced, the lessons learned, and the resilience to keep pushing forward have shaped the artist he has become. “Everything I went through in life molded me into who I am,” he says. It is clear that he is not just creating music for the masses, he is speaking his truth, and the world is listening.

When asked who he looks up to in the industry, he names a few giants: Kendrick Lamar, Babyface Ray, and Suga Free. These artists have left their marks in the industry, and their influence can be heard in his music, whether it is in his lyrical delivery or his ability to weave intricate wordplay into tracks.

For him, it is not just about following in the footsteps of others, it is about making his mark. His vision for his music career is ambitious and clear. He strives to be the next big thing, to take his sound global, and to change the narrative of his community. “I want to make more millionaires out of my district,” he says, embodying the spirit of a leader who is not just focused on his success, but on lifting others with him.

The journey has not been without its comparisons. Fans and critics alike have drawn parallels between WhiteBoyCellz and iconic figures like Nipsey Hussle and Kendrick Lamar. With his wordplay, delivery, and authenticity, it’s no surprise that his music reminds listeners of these legends. But even as the comparisons roll in, he is quick to point out what makes him stand out: “I got the wave, influence, and the people. They look up to me.”

Being an independent artist gives him the freedom to navigate his career on his terms, but that has not stopped major labels from taking notice. Though he has had meetings with labels, he is currently still doing it all independently, something that only adds to his authenticity. He is in control of his narrative, from the music to the merch, the fashion, and even the design of his brand. It’s all part of the bigger picture.

Looking ahead, WhiteBoyCellz is ready for the next chapter of his career. He is gearing up to release his first full-length album, something his fans have been eagerly anticipating. And it is not just about the music. He is working on expanding his brand with new merchandise, upcoming tours, and giving fans everything they’ve been asking for.

“I’m giving them everything they want,” he promises. “The people are going to get the experience.”

If you haven’t already checked out WhiteBoyCellz, now is the time to tune in. His music is available on all streaming platforms, ready to be added to your playlist. As he continues to rise, it’s clear that this is just the beginning for WhiteBoyCellz. With the world at his feet and a sound that’s undeniably his own, the future is looking incredibly bright.

Stay tuned—this artist is going global.

The post WhiteBoyCellz is a Rising Star with a Million-Stream Anthem, “Loose Skrew” appeared first on The Hype Magazine.

As a standout track nestled in the narrative of The Catacombs, “Some Kind of Purgatory” lives up to its name—delivering a sound and style untethered to anything in particular—constantly surprising the listener. Working alongside Grammy-winning producer and engineer Fernando Lodeiro, Mark explores how heartbreak can transform a relationship once considered “some kind of wonderful” into an unsettling purgatory. The song’s narrator finds himself in a chaotic limbo, grappling with a labyrinth of nuanced and occasionally absurd emotions—from detachment to disappointment, to even obsession—reminiscent of the stages of grief. Scarred by the loss of his dreams with another, he wrestles with facing his reality “stalling just short of imagined glory.” Layered with grumbling alt-rock guitars, disorderly piano chords, charismatic vocals, and whimsical flourishes, the track is a compelling earworm that reveals Mark’s skillfulness in crafting music as sensitive as it is delicious. Despite the turmoil, the narrator holds on to the hope that he “surely will be okay” once the dust settles—channeling a desperate yet unshakable resolve through the noise.

New York’s iconic Coney Island is usually alive with the sounds and sights of carefree fun—neon lights glowing, laughter echoing, and the salty air buzzing with excitement. But the Coney Island Mark visits feels like another dimension, shrouded in an aura of eeriness and desolation. On a chilly morning, he finds himself alone in a place usually bustling with cheerful beachgoers. The empty boardwalk stretches before him as he meanders aimlessly, searching for something elusive—perhaps a one-way ticket out of this isolating limbo in which he’s trapped. With an anxious, unsteady touch, the camera seems to stalk him, following up close, then trailing behind, disjointedly tracking his movements. Crafted in a collaborative effort between Mark and filmmaker Tyler Ward of Diagonal Media, the video’s creative and haunting visual effects evoke a sense of chaotic desperation. Yet, the narrator’s pain feels distinctly human and deeply relatable against the backdrop of a place designed to elicit joy. Playful touches, like Mark’s impossible-to-miss bright pink suit, contrast the heaviness of the narrative—perhaps this is a place for fun after fall. It draws viewers into the shadowy depths of isolation while hinting at resilience—a poignant, cathartic, and bittersweet exploration of the complexity of human relationships, and how they shape us for better or for worse.

Talk to us a little bit about your journey as a musician up to this point. What motivates you to make music?

Right out of the gate and you’re asking the questions my therapist asks! The short answer is, I’m not sure. I’ve been writing, producing, and performing music in one form or another for 30 years and it’s the most consistently gratifying aspect of my life. I’m often tricking myself. Writing music and recording bare-bones demos is pure joy: the performances do not need to be good, there are no rules as I’m making up words and music out of thin air, and when they are completed, I’m left with the anxiety and responsibility of arranging, recording, mixing and mastering the songs until they reach their final state. I’m motivated first by the fun of that initial creativity, and then by a sense of obligation to do right by the song. With “Some Kind of Purgatory” and the album The Catacombs (coming next month), I certainly went through the cycle of writing 50 songs over six months, and then spending a year in a near-constant state of anxiety about making the best album possible from the raw materials of those initial demos.

“Some Kind of Purgatory” explores the nuances of relationships, acting almost as a “post-breakup” song—what inspired you to write about relationships from this perspective?

There are great break-up songs that hit on the sadness or the anger that often comes from the end of a relationship. But I don’t think that’s a particularly honest way of describing that type of experience, at least not for me. The way I see it, anger, sadness, regret, self-loathing, depression, gratitude, love, hate, and many other feelings are all jostling for position when someone meaningful is removed from a person’s life. I tried to capture that in the lyrics of “Some Kind of Purgatory” and the sound of the record as well.

During your production process, was there a specific sound you were hoping to achieve? What distinctive elements did you incorporate into its soundscape?

Definitely. I wanted the song to have very distinctive sections and for very few sections to sound alike. So, each section has a slightly different sonic quality. For example, I wanted to give the second verse a circus-like feeling with very little structure and I recorded some synth parts before we entered the studio, and the band seized on those parts and played around them. Overall, the whole song succeeds or fails on whether it sounds like it might come off the rails during the verses before it hits the anthemic choruses, and I think we got there, thanks to a truly fabulous group of musicians that I’m lucky enough to make music with: Kirk Schoenherr, Grant Zubritsky, Jon Smith, and Jeni Magana.

What encouraged you to work with filmmaker Tyler Ward and Diagonal Media on this project? What was your collaboration process like?

I used to make music with one of the founders of the company, Blake Drummond (who incidentally, is a very talented person and a great guy). He and his colleagues have built a really wonderful video production company and they were willing to make the video with me. I had never met Tyler, but they linked the two of us up, and it was a great creative match. Tyler and I were very much on the same wavelength about the tone and direction of the video and we had a blast filming it out on Coney Island. I selected the location and had the idea to film at a time when no one would be on the boardwalk. Having the camera stalk me in an eerie setting conjures purgatory in my mind, or at least, some sense of dread despite the traditional markers of joy like the beach and the amusement park. Tyler added so much to the idea throughout the shoot and in the editing process, suggesting different shots and stills. He really took my bare idea and made something compelling.

In what ways do the visuals in the music video help to elicit the feeling of chaos or desperation from the song?

 I think the juxtaposition of the beach, amusement park, and clear sky, against the desolation of the beach and the voyeuristic way the camera films me strikes a very eerie tone. Also, the shots are fast and seem almost out of order — I’m up close and the camera is shaky, but the next second, I’m 20 feet away and the camera is steady, and then you’re just looking at a fake palm tree. That seems chaotic and disorienting to me in a way that matches the feeling of the song.

What was the most rewarding part of bringing this story to life? Did you face any unexpected challenges or surprises along the way?

As much as the music-making process brings me anxiety, as I said earlier, it is also euphoric to hear a song come alive in the studio. I can’t really say this song presented many challenges. It came together rather quickly, and the band understood where I was heading with it. The production process is always filled with wonderful surprises because I will spend months contemplating the arrangements for songs, which is necessary so that the band goes in with some direction. But then they, and my engineer and co-producer Fernando Lodeiro, bring so much of their own expression to the recordings, and my job as the producer and artist is to be flexible and open enough to accept their contributions as the gifts that they are.

What feedback or reactions from listeners have been the most meaningful to you?

 I love this question. In one sense, I’m just happy folks are listening and I’m grateful for anyone who takes three and a half minutes to hear my song. But what I’m seeing with this particular song is that listeners are not only enjoying it, but understanding exactly what the song is trying to do. I feel like I’ve communicated something clearly to some listeners, and that’s sort of wonderful.

What can fans look forward to from you in the future?

 I’ve got a new album coming out on February 21 called The Catacombs. “Some Kind of Purgatory” is one of the tracks and I think listeners are really going to enjoy the album. After that, I’ll be heading into the studio later this year to record another one. I feel like I’m on a creative hot streak and like a pitcher adopting superstitious routines to maintain performance, I’m trying to record as often as I can to make sure I’m capturing the moment!

Follow Mark Ciani

https://markcianimusic.com/

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The post Mark Ciani on Being in “Some Kind Of Purgatory” appeared first on The Hype Magazine.

George Clinton’s Prophecy on Kendrick Lamar Fulfilled

In 2015, during an exclusive interview at SXSW, funk legend George Clinton sat down with me and made a bold declaration: Kendrick Lamar was the next torchbearer of the Funk. Nearly a decade later, Clinton’s words have proven prophetic. Lamar has not only dominated the music charts but has also cemented his influence in both Hip Hop and global pop culture. With his viral single “Not Like Us” igniting dancers and walkers worldwide, he is now set to headline the 2025 Super Bowl halftime show—arguably the biggest stage in music.

Clinton’s Endorsement: “Kendrick Lamar is the Real Deal”

At the time of the SXSW interview, Lamar had just secured five GRAMMY wins, including Rap Album of the Year for To Pimp a Butterfly, an album that featured Clinton on the opening track, “Wesley’s Theory.” The collaboration symbolized a generational bridge between Funk and Hip Hop, two genres deeply rooted in Black music history.

“Kendrick Lamar is the real deal; he’s special,” Clinton stated emphatically. “He came in with the right conversation. I told him if he’s doing music about the subject matter he was talking to me about, which he did, I knew it would be big.”

You can hear the full exclusive conversation below!!!

Clinton, who has worked with industry giants like Dr. Dre and Ice Cube, recognized Lamar’s artistic vision early on. He compared his rise to other pioneers, noting that Lamar’s commitment to authenticity and storytelling set him apart from his peers.

From To Pimp a Butterfly to Super Bowl LVIII

George Clinton giving his endorsement of Lamar was more than just words—it was a passing of the Funk torch. Since their conversation, Lamar has reshaped the sound and direction of Hip Hop. His ability to blend social consciousness with mainstream appeal has earned him accolades beyond just music, ranging from winning a Pulitzer Prize for his “Damn.” project in 2017 to cultural impact awards.

“DAMN., by Kendrick Lamar…a virtuosic song collection unified by its vernacular authenticity and rhythmic dynamism that offers affecting vignettes capturing the complexity of modern African-American life ~ Pulitzer.org

His single, “Not Like Us,” is a testament to his ability to command both the industry and the cultural zeitgeist. The track’s infectious beat and unapologetic lyrics have made it a global anthem, proving once again why Lamar remains one of the most dynamic artists of his generation. Of course, we can’t forget the new global shout…”Mustard!” from the song “tv off” on his new GNX album!!!

As he prepares to take the stage at Super Bowl LVIII, Lamar stands as a testament to the prophecy Clinton made nearly a decade ago. His journey from a Compton storyteller to a global icon underscores the cyclical nature of music history—where the past fuels the future, and the Funk lives on.

The Future of Funk and Hip Hop’s Evolution: A Humorous Prophecy

Beyond Lamar’s individual success, Clinton’s insight into Hip Hop’s future remains relevant. He spoke candidly about recognizing emerging talent and embracing generational shifts. “Anyone that pisses you off, you can use that as a parameter that is probably the next ish,” he said, highlighting the need for veterans to stay open to evolution.

As Funkadelic continues to push forward with new projects and Lamar reaches even greater heights, their collaboration serves as a reminder of music’s power to transcend time. George Clinton’s words were not just an observation; they were a blueprint for the ongoing legacy of Funk in Hip Hop.

Lamar’s upcoming Super Bowl performance will be a historic moment that cements his place in the lineage of greats Clinton foresaw. And as the world watches, Funk will undoubtedly be in the building. Honestly…this is some of the coolest *ish to watch…EVER!

The post Fullfilling Prophecy: George Clinton on Kendrick Lamar circa 2015 appeared first on The Hype Magazine.

After a successful collaboration with veteran rapper Knoc-turn’al on his debut album, his upcoming project Never Judge a Book by Its Cover delivers an ultra-relevant reminder: no person has the right to judge another. Appearances can be deceiving, and assumptions can harm those most vulnerable. Yet, he believes that each of us has the power to manifest our dreams and break free from the chains that bind us. Q. Ali Bey is a resonant voice for his community and all of America—proudly representing those who refuse to let prejudice stand in the way of a brighter future.

When Q. Ali Bey crafts an anthem of resilience, it becomes supercharged—his dreamy, bass-driven West-Coast hip-hop resonates deeply, offering both wisdom and solidarity to a community burdened by systems of oppression. Familiar voices bolster the track’s evocative verses, as Wu-Tang Clan-affiliated Soloman Childs and Killah Priest share their perspectives, words of encouragement, and wisdom. At the heart of the track soar the angelic, comforting vocals of The Official Krystal Klear, carrying the poignant message—when one feels utterly overwhelmed by circumstance, like they are “about to drown,” one must “hold it down,” because everyone has just one life to live. In the face of darkness and tumult, Q. Ali Bey courageously illuminates a path forward, urging his community to “speak loud,” “stand tall,” and live with integrity and purpose. A rallying cry and a beacon of hope—” Never Judge a Book” spotlights the enduring strength and unity of those determined to thrive against all odds.

Q. Ali Bey has a spirit of honesty extends into his visual storytelling, opting for a down-to-earth, grounded aesthetic that veers from the hip-hop status quo. Filmed in one of LA’s most vibrant cultural hubs, Leimert Park, the video captures the essence of community, solidarity, and resistance. Against the backdrop of this historic neighborhood, Q. Ali Bey showcases the rich culture of this bustling community, using his art as a powerful medium to advocate for peace and liberation. Here, the song truly takes flight—uplifting the people and the spirit that inspired the track. Here, he and his crew stand united—embodying the collective strength that the song champions. And it’s here, that Q. Ali Bey sets the groundwork for lasting change—urging others to speak their truth with pride and purpose.

As a multi-faceted artist and activist, what inspires you to make music that tackles pertinent social issues?

My inspiration comes from our day-to-day issues in our local communities. When I served honorably in the US Navy from 2001 through 2004 during Operation Iraqi Freedom and Enduring Freedom I was under the impression that I was doing something positive in the world. When I became a civilian again I noticed that didn’t mean much to local law enforcement and Court as much as I would have imagined. To the point where I realized the negative things this Country has done to my people and essentially to everyone living in poverty is no different than 60 to 100 years ago. Some of my people are still expecting an apology for what was done in the past but not cognitive to see that it’s still happening to them today.

What makes “Never Judge A Book” stand out from other songs Q. Ali Bey has made in the past or other songs on your new album?

Several things make “Never Judge a Book” stand out over my other projects. The title and content of the music speaks for itself. Killah Priest and Solomon Childs (Wu-Tang Affiliates) bring their conscious element to the track. Last but not least, Krystal Clear and her melodic voice give the song the feminine touch it needs to complete the song.

You worked with many renowned artists on this project—what was your collaboration process like for this song?

The collaboration process was really pain-free and I’m grateful to Juicedawitchdocta aka Noble Jean Phoenix Legrand for introducing me to DJ J-Ronin and Solomon Childs and Krystal Klear. DJ J-Ronin plugged me in with Killah Priest and the rest is history.

Talk to us briefly about the music video’s production process. How did you and your director bring this video to life?

Shout out to the Director and Martial Arts legend Robert Parham of Meyham Films. We actually shot two videos that weekend: The first being Discipline Your Disappointments on Saturday, Nov. 2nd, 2024, and Never Judge a Book the following day Sunday, Nov. 3rd, 2024. I put a lot of emphasis on the first shoot and for the second shoot,t I just wanted to be in a culturally sound environment with Leimert Park, in Los Angeles, California being the perfect fit for Never Judge a Book. The Director used his vision and created a wonderful visual.

What is your favorite scene or visual element from the music video? What makes it stand out to you?

Though the entire shoot was an experience all in itself I would say standing in the circle of drummers as they were performing. Feeling the drums with the vibe of the people around was epic.

Do you think audiences will resonate with the messages in “Never Judge A Book?” Do the messages resonate with you personally?

I know that the message will resonate because we all have fallen victim to prejudgments and prejudices to some degree in our lives. It’s important to address these issues and put them at the forefront of our minds so that we can learn from them and move forward so you choose.

What motivates you to keep positive even in tough situations? Why is it important for you to spread positivity in your music?

I was raised to stay positive, find a remedy, and treat people the way you want to be treated. Those values my mother instilled in me will always remain within me. Music in general is missing positivity in the mainstream. I’m doing my part to resurrect mainstream consciousness music of all genres.

How does “Never Judge A Book” represent your future musical aspirations? Do you plan to explore similar themes in future?

The song Never Judge a Book is the single to my new album coming out this spring entitled “Never Judge A Book By Its Cover.” This project will kick off a series of campaigns to follow dealing with serious topics such as Police Brutality, Kidnapping, Racism, to name a few. As long as there is my people face injustice with no consequence I will have more than enough fuel to create similar projects such as this one

You can follow Q.Ali Bey at

https://www.facebook.com/QALIBEY1

https://www.instagram.com/q_ali_bey/

https://www.tiktok.com/@q_ali_bey?lang=en

The post Q. Ali Bey on His ‘Never Judge A Book’ Philosophy appeared first on The Hype Magazine.

Incredibly, the impact of Terry’s “never give up” mindset extends far beyond his music. Through his innovative entertainment company, 100 Trillion Entertainment, he aims to uplift fellow artists and creators. Its unique name is inspired by the 50-120 trillion cells in the human body, symbolizing the limitless potential and extraordinary power one carries within. As a firm believer in the tremendous capability of the mind and body, Terry leads by example in his ventures, encouraging others as a dedicated martial arts instructor at his gym, Warrior Garden Combat, and founder of the plant-based food provider Winner Winner Vegan. Whether through his expertly crafted hip-hop tracks, his entrepreneurial pursuits, or his work as a mentor and instructor, Terry Milla is a consistent, clever, and creative champion of empowerment.

Immersed in the Hip Hop scene from a young age, Terry Milla refuses to let his years of expertise sideline him. Instead, he offers the community—and listeners from all walks of life—a glimpse into the paths that led him to stability and success. Playing on the southern slang often used by figures of authority, Terry plans to teach listeners a lesson—straight from a rapper who was rapping “before OutKast came out.” That is—a powerful lesson in resilience and determination. Set against a booming trap beat and dark, twisted melody, “Learn Ya Bout Me” carries an unexpected sense of vulnerability while staying true to his authentic Atlanta sound as he recounts the struggles that inspired him to live a more holistic lifestyle and connect with his passions on a deeper level. By diving into his origins and setbacks—Terry spins the negative into the positive, reminding listeners that this OG rapper “can only go hard.” Having beaten “impossible odds,” Terry continues to prevail and defy expectations—proving that the door never really closes for a veteran artist with determination and talent like Terry.

The visuals in the “Learn Ya Bout Me” music video masterfully weave a triumphant narrative that brings the intensity and authenticity of Terry’s story to life on screen. Immediately, viewers are immersed in Terry’s world—finding him first in a familiar setting—rapping in the neon, ultraviolet wonderland of Mudnoc Studios. Beyond showcasing his lyrical prowess, this video reveals the depth and dimension of Terry as a multifaceted artist and person. The narrative effortlessly transitions from the studio to one of Terry’s other spheres: the martial arts gym. The scenes of Terry mentoring and practicing almost take on a “Rocky” -like feel, visually symbolizing Terry’s journey of perseverance and gradual climb towards healing. Eye-catching visual filters and flashes of x-rays and album covers add a layer of nostalgia and emotional resonance—creating a captivating timeline of the challenges he has faced and conquered. As a vivid, personal backdrop, the video invites viewers to step into Terry’s shoes—and feel both the weight of his journey and the joy of his accomplishments. In every frame, his unwavering determination shines through, making it impossible not to root for him as he continues to rise above adversity and redefine the measures of success in the music world and beyond.

You have been rapping for a few decades now—what inspires Terry Milla to keep making music today?

 Music is therapy for me. It’s one of my passions. My man Slappy from the band Entropy said, “music is what I love and I want to keep what I love in my life”. I love that concept. I had to get out of the mindset that everything has to have an immediate financial benefit for me to do it. The irony is that now that I do it because I love it, it’s making me money. We treat things differently when we love them, and I’m bringing that energy to everything I do.

“Learn Ya Bout Me” is an anthem of resilience inspired by your own life experiences. Can you tell us a little bit about your story and what motivated you to share your experiences in this track?  

Life can hit hard and when it does we always have the option to let it beat us or to rise above the circumstances. For me, it was a defining moment that I chose to use as motivation. I told myself I wasn’t going to let this or anything else beat me and I pushed forward. I like artists that share their real life story in their music. Over the years, I had plenty of “opportunities” to “sell out” or compromise the integrity of the music but I chose not to. I think it’s like everything else, you get better at it the more you do it. Since I started down this road as “Terry Milla”, I defined the type of artist that I would be and I just continued down that path.

How has your sound and Terry Milla signature style evolved since first making music? In what ways does this song showcase your evolution as an artist? 

When I first started, I was trying to find myself and my sound. I listened to the greats like Rakim, Chuck D., Ice Cube, Kool G. Rap, RUN DMC, Tupac, and others and studied their bars. I was influenced by them and more but I wanted to be original. That was a time when music had a message and I was dropping gems in my verses. Artists like E-40 inspired me to make my own slang and be different. In today’s music, the streets run the game. I came up on Boulevard (4th Ward) and the S.W.A.T.S in ATL. We used to be outcheer wilin’ for real. We did it all and didn’t realize that our actions had consequences. At that time, that lifestyle influenced me and my music. But as I evolved, I started to see that the street life only leads to prison, death, addiction, & bad habits. I watched my homies die, go to prison, or end up junkies. I made it out of this hell by the grace of God literally. Now I’ve come back to my musical roots so to speak. This song comes from where I am now. I always aim to evolve so my new songs will come from that place.

Who could you NOT have done the “Learn Ya Bout Me” music video without? What was your collaboration process like?

I’m grateful for my students Shane and Kani, my cousin Carolyn, and my potnas Mudnoc, Dejuan, Mic Chamberz, and Joe Black for helping to bring this vision to life. Our collaboration was basically what we do every day anyway. We train, do music, and eat vegan food, lol, so it was like always. I’m glad they were available on the days we were filming so we could get it done.

Do you have any interesting or fun stories about Terry Milla from the filming process you can share? 

The food scene was actually supposed to be filmed at my potna Black’s backyard. He has a food trailer and we were going to show me serving food in the video. His dog’s did their business all over the yard though and we weren’t able to get it cleaned in time. We had to improvise and that’s what we shot. 

You infuse a lot of your personality and interests into this visual—how important is it for you as an artist to share music that feels authentic?

For me, authenticity is everything. I can only be me and I shouldn’t have to pretend or glamorize something that isn’t authentic. I was at Pay Attention Productions studio with DJ Tim a while ago and there was a kid in there rapping bout all these drugs and how he’s trapping all the time. I was still smoking at that time so I asked him if I could buy some weed from him. He said, “oh I was just rapping about that. I don’t sell anything or do anything at all”. I just shook my head. I think that’s one of the main things wrong with the game. Many people feel compelled to make songs about crime, drug life, violence, etc. that’s “what’s hot in the streets”. We secretly are afraid to be ourselves because we think our real selves won’t be accepted. I denounce all that and just do me.

As a “champion of empowerment,” how do you hope your music inspires others? What do you hope audiences take away from the track and music video? 

I hope that this song and my other music will inspire others to persevere through their challenges in life. I felt and still feel like I got hit by a ton of bricks but I know that I will never quit. People may say you’re too old or too different but if you truly believe that it’s worth it, then you must continue. My ex made a post that said “if you’re over 40 and still rapping you need to start a blues band ha ha ha lol lol lol”. Hip hop just turned 50 and I’m younger than hip hop so how am I too old? When I teach my classes, I have some teenagers that can’t keep up with me. There is chronological age and biological age. My chronological age is 49 but my biological age is probably in my late twenties. I take care of my health, and exercise regularly, and my mindset is that anything is possible. I’m not “too old” to do anything. Pretty soon, I’m going back to do parkour, please believe it. I’m already jumping off the walls but I’m going to a whole new level. So never give up.  If I can do it, you can do it. The same naysayers that said it wasn’t possible will witness you do the impossible. 

What can fans look forward to from you next—in your musical career or otherwise?

This song is one of 3 singles from the upcoming album, “Off Tha Leash”. “Off Tha Leash” means that I’m unrestrained, unchained, and doing me to the fullest. That will be released after the singles drop. My plant based foods company, Winner Winner Vegan, will have retail food and beverage products on the shelves soon. The “Tea of Immortality” and “Bliss Brownies” are being packaged and will be manufactured for placement in more stores. You can now place large/ catering orders on our website, winnerwinnervegan.com also. The Warrior Garden Combat and Fitness classes are being recorded and are going to be offered live and through video on demand. Sekm Maa (“True Power”) Warrior Arts, the system that I founded, has several drills and techniques that will be offered as video based training. More info on the classes and video training at warriorgarden.net. Other things will follow but I’m just taking it one step at a time.

Follow Terry Milla

https://100trill.com/

http://youtube.com/therealterrymilla

http://facebook.com/terrymillamusic

http://instagram.com/terrymilla

http://tiktok.com/@terrymillamusic

The post Terry Milla Explains His ‘Learn Ya Bout Me’ Journey appeared first on The Hype Magazine.

The Philly-born-and-raised rapper grew up immersed in the music world, looking up to his father—DJ and TV music show host Ronnie Ron. Being surrounded by musical legends from an early age gave him a unique perspective that catapulted his artistic path. Having grown up in the musical sphere, it was only natural that Young Hitta embarked on his rap journey as a young teenager—adopting a tunnel vision mentality that channels his boundless energy and relentless drive into his craft. The result? Fiery, passionate tracks with deliciously smooth flow—filled with booming bass, melodic riffs, and resonant lyricism. Guided by the mentors who stood in his corner in his own career, Young Hitta is dedicated to passing along his wisdom and mentorship. Playing many roles—producer, engineer, manager, cheerleader, and more—he lends his talents to up-and-coming artists with promise. Believing that each person is a “star in their own way,” he aims to inspire listeners to persevere through challenges and embrace their potential. With exciting new projects on the horizon for this twenty-six-year-old in the coming months, old and new fans are eagerly awaiting Young Hitta’s most dynamic and expressive display of artistry yet.

Written, produced, and engineered entirely by Young Hitta, “Letter 2 My Folks” is an emotionally charged, deeply moving track rooted in his personal experiences with loss. Dedicated to his mother and grandmother, whom he lost in 2023 and 2020, respectively, the song takes the form of an intimate letter. Through raw and honest lyricism, Young Hitta expresses deep gratitude for the sacrifices made by his family and mentors while acknowledging the struggles and triumphs that have shaped his journey. The song’s dynamic production features a dominating, almost haunting beat backed by melodic riffs and steady bass lines, dripping with Young Hitta’s signature fiery sound. Young Hitta’s silky-smooth flow weaves seamlessly through the music, infusing the track with an electrifying jolt of energy. Yet, his sincerity seeps into every verse—more than just a personal tribute, “Letter 2 My Folks” is a source of solace and encouragement for anyone grappling with enormous challenges. Recognizing the profound loneliness and darkness that often accompanies grief, Young Hitta courageously extends a hand to listeners—reminding them they are not alone and urging them to follow in his footsteps toward finding strength within themselves.

The “Letter 2 My Folks” music video is a visually stunning, unexpectedly vulnerable portrayal of loss, love, and resilience. Directed in collaboration with Mirzy Productions (@1mirs), Young Hitta crafts a muted atmosphere of reflection and reverence infused with an unmistakable Philly grit. Every frame feels authentically Young Hitta as he brings his lyrical letter to life on screen. Dynamic, quick cuts and exhilarating flashes breathe life and energy into each shot as Young Hitta delivers his verses with a commanding presence. Yet, amidst the vibrant visuals, two important objects quietly steal the spotlight: glittering pendants bearing pictures of his mother and grandmother that never leave Young Hitta’s side. These cherished photos remain close to his heart, symbolizing his dedication to their memory and gratitude for their impact on his life. Rich with personal touches, “Letter 2 My Folks” is more like a visual diary, serving not only as a heartfelt tribute to his lost loved ones but also as an invitation for viewers to share in his experience of healing, gratitude, and perseverance.

How did growing up watching your father in the music industry influence your artistic path? Did you always know you wanted to be a musician?

It influenced me 100% because I was around mega stars at a very early age while I was still in school, so that turned me into a popular kid. At the time I was interested in basketball but the music was a way for me to express myself so I fell in love with it. Yes, I always knew I would make music since I did the POG freestyle when I was 6 years old my dad heard me rapping and that’s when we knew

Did you draw inspiration from any particular musical influences for this track? How would you describe your signature sound?

Yeah, over the years of me making music people have compared me to Kendrick Lamar , Kur or some say I don’t sound like I’m from Philly. It was just the influence of losing my mom. It was a very tough time for me. I didn’t even write a letter to my folks. I built my studio ground up, got the beat & just started rapping how I felt at that moment.

Talk to us a little bit about your writing process for this tribute to your mother and grandmother. Are there any lines or themes that stand out to you?

 The writing process for me can go 1 of 2 ways, either I’m finishing some I have been writing or I’m just going off the top which is another one of my best attributes. I have sat down and written a couple of great songs. Like one of my most popular songs to this day “Ocean”, the lines that stand out for me is when I said “College party the last time I saw Mike my friend Mike was killed when he was 18 he showed me love sandbox type work we were at a Lincoln university college party one of the best times I had with bro a couple of days later he got killed in a robbery going wrong” another line for me is “2y he one of a kind 2nd rich in my family I just might”t .. talking about nick cannon which is my real cousin. One more line that sticks out to me is when I said “he back popping them xans he bugging out I told Brodie to chill he said he stopped used to stop by the crib check on my pop when I heard that you checked my heart dropped talking about”, my bro young who I was closed to passed away from a overdose after getting clean and coming to see me saying he was done

Who did you collaborate with for the creation of the “Letter 2 My Folks” music video? What was the filming process like?

I shot with 1mirs / Mirzy probably one of my favorite videographers. Good dude make sure y’all tap in with him when y’all are all in the city but making the video was a very fun process for me. Working with 1 Mirs because he liked the song so he came up with ideas, I put mine in and the video came out fire.

What was your favorite part of creating the song and the music video? Do you have a favorite scene or visual element?

I just wanted to let people know that other people is going through a tough time dealing with the loss of somebody really close. It’s a crazy world, we deal with death every second but when you lose certain people it can do something to you. I had people reach out and let me know they were with me and they told me they appreciate “Letter 2 My Folks” they said It gets them through tough times

What emotions are you hoping to stir in your audience with this song? Do you hope the song inspires others?

I just want them to know I’m more than an artist, reach out to me. I’m a very good dude and I just wanna see people win. Ever since I was a kid  I always was a helper & a team player. Me & my pop Ronnie Ron air 247 reach out to us we support and I just love the music man.

What music do you hope to make next? Do you have any projects in the works?

Yeah, I got some more videos coming soon. I have like 14 unreleased songs right now I’m bout to get back to my side of it but yeah a lot of music coming in 2025 -2026

You can follow Young Hitta on IG @2yhitta.ygb

The post Young Hitta Discusses His “Letter 2 My Folks” appeared first on The Hype Magazine.

Karla Ortiz Highlights Music Career Strategies at NAMM 2025

In this #LiveSession from NAMM 2025, Karla Ortiz (IG: @misskortiz) shared her expertise on building sustainable music careers, emphasizing digital marketing, education, and artist empowerment. As the founder of Monark Entertainment and a former VP of Marketing and Label Services for Vydia, Ortiz brings decades of industry experience to the forefront. From her work at Universal Music Group to mentoring the next generation at the Los Angeles College of Music (LACM), Ortiz continues to shape the future of the music business.

Cutting Through the Noise: Insights from NAMM

At NAMM 2025, Ortiz participated in the LACM (IG: @lacmofficial) panel, “Cutting Through the Noise: Creating a Career in the Music Industry,” presented by the NAMM Foundation. Joined by other industry experts, Ortiz shared strategies for boosting visibility through social media, digital marketing, and personal branding. Attendees walked away with actionable tips on leveraging tools, resources, and networking opportunities to create sustainable careers in the ever-evolving music industry.

The Journey of Karla Ortiz: From Executive to Educator

Ortiz’s career spans a variety of high-profile roles, including VP of Marketing at Vydia and Digital Marketing executive at Universal Music Group. In 2020, during the pandemic, she launched Monark Entertainment, providing strategic support to independent and major-label artists. Ortiz spearheaded the early Vydia one-stop video distribution, which soon set a standard for digital video syndication across social video platforms.

In 2022, Ortiz was appointed professor and counselor at LACM, where she now oversees digital distribution and mentors aspiring music leaders in the Music Business Department. Her dedication to educating the next generation is grounded in a passion for equipping artists with the tools and knowledge needed to thrive in a competitive landscape.

Empowering Artists Through Strategy and Innovation

Ortiz’s approach to artist empowerment centers on digital marketing expertise and a deep understanding of online streaming. She emphasized the importance of maintaining control over one’s narrative in the digital age, saying, “Artists today have more tools than ever to share their stories authentically and connect directly with their fans.”

Her strategies include:

• Consistent Content Creation: Releasing key content regularly to stay relevant and engage audiences.
• Data-Driven Marketing: Using analytics to tailor campaigns and identify target audiences.
• Strategic Promotion: Timing pre-release efforts to avoid audience fatigue and maintain excitement.

Recognition and Breaking Barriers

Ortiz’s achievements include winning the 2022 Stevie Awards – Women of the Year in Marketing and being an LA Times B2B Publishing Inspirational Women Leader nominee. Recognized by Forbes, the Latin GRAMMY Museum, Create and Cultivate’s Top 100 List (Category: Music & Entertainment), and more, Ortiz is celebrated for breaking barriers and driving success for her clients.

“The music industry is complex, but with the right knowledge and strategy, artists can achieve longevity and make meaningful connections,” Ortiz explained.

You can watch the full interview below. Comments and questions are welcome!

Education as the Foundation for Success on Display at NAMM

Ortiz’s work with LACM underscores her belief in the power of education. She plays an integral role in preparing future music professionals by teaching them the nuances of digital distribution and marketing. This mentorship aligns with her mission to inspire the next wave of music industry leaders.

A Legacy of Excellence

Karla Ortiz’s impact extends beyond her accolades. By combining her expertise in marketing with her dedication to education, she empowers artists at all career stages to navigate the complexities of the music industry. From her work with Monark Entertainment to her role at Los Angeles College of Music, Ortiz continues to innovate and inspire.

For more updates from Karla Ortiz and NAMM 2025, follow her journey at @misskortiz or via our custom feed below!

Featured Image: Karla Ortiz, CEO and Founder of Monark Entertainment – Sourced from Monarkentertainment.co

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Kansas-based rapper SJ The Artist discusses his charting single A.I.M., mental health advocacy, and the healing power of Hip-Hop.

Topeka, KS artist SJ The Artist shares insights into his mental health journey, the therapeutic role of music, and his single A.I.M during an exclusive live session

A Conversation About Music and Mental Health

SJ The Artist, a multi-talented rapper and community activator from Topeka, Kansas, recently joined me for a live session to discuss his charting single “A.I.M,” his journey of self-discovery, and how music serves as a therapeutic outlet. The candid conversation dug into SJ’s mental health experiences, commitment to authenticity, and impact as a community advocate.

The Essence of A.I.M: Authenticity in The Moment

At the heart of SJ’s latest single and album, “A.I.M,” is a message of perseverance and authenticity. The project reflects his personal journey of reconnecting with his roots and embracing his identity. Featuring an introduction by an iconic mental health professional, Dr. Walt Menninger, the album integrates self-reflection and healing themes. A.I.M, the single, enjoyed great success on the Digital Radio Charts, climbing from its starting position of #150, rising as high as #106, and earning over 700 spins weekly across 12 streaming radio stations, including College.

“This song is about coming back to my essence—being true to myself and my story,” SJ shared.

“Resume”: A Call for Self-Love and Confidence from SJ The Artist

SJ’s next standout single, “Resume,” addresses impostor syndrome and the importance of self-love. With candid lyrics and a soulful beat, the track encourages listeners to embrace their achievements and reject self-doubt. The new single is slated to drop on January 31st.

“This song is a reminder that we’re all deserving of the success we work for,” SJ explained.

 

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Hip Hop as Therapy: SJ The Artist Blends Artistry with Healing

For SJ, music is more than entertainment—it’s therapy. Through his lyrics, he transforms personal struggles into relatable narratives that resonate with his audience. He highlighted how Hip Hop has evolved into a platform for addressing important conversations, including mental health.

“Hip Hop has always been about storytelling,” SJ noted. “Now, it’s also about healing.”

Community Activation and Mentorship

Beyond his music, SJ is deeply involved in his community. He works with youth to promote mental wellness and creative expression. His mentorship initiatives focus on helping young people find their voices and navigate challenges through music.

“Community is everything,” SJ emphasized. “If we can inspire the next generation, we’ve done our job.”

You can dig into the full conversation below…it’s one for the books as SJ is both intense and entertaining as he expounds on his journey through a complicated mental health maze…Tune in!!!

Looking Ahead: SJ’s Vision for Hip Hop and Mental Health Advocacy

As SJ continues to push boundaries with his music and advocacy, he remains dedicated to creating meaningful art that inspires change. His work bridges the gap between hip-hop and mental health, showing how music can foster understanding and resilience. His love and respect for Hip Hop is evident in the poignant salute video to the culture in its 51st year…check it out below!

“My goal is to keep creating conversations that matter,” SJ said.

Stay Connected with SJ The Artist

Follow SJ The Artist on social media and streaming platforms for updates on his album A.I.M and community initiatives. His music and message continue to resonate with fans, offering hope and inspiration to those navigating life’s challenges. There’s never a dull moment with this young lion!

The post “Authenticity In the Moment”: SJ The Artist Explores Mental Health and Music as Therapy appeared first on The Hype Magazine.

Buffalo-born producer and songwriter discusses his journey, creative process, and the release of new single “Well Connected.”

Explore Skitso’s journey from Eastside Buffalo to the music industry spotlight. The producer and songwriter speaks about resilience and authenticity, and his single “Well Connected” featuring West Coast Music icons Kokane and Tha Eastsidaz.”

Emerging from Eastside Buffalo: Skitso’s Artistic Roots

Skitso, an emerging producer and songwriter from Eastside Buffalo, recently sat down with me to discuss his journey in the music industry, the creative inspiration behind his single *Well Connected,* and the values that drive his artistry. Drawing from his upbringing in a vibrant yet challenging environment, Skitso highlighted how these experiences shaped his resilience and informed his approach to music.

“I’ve always believed in turning struggles into stories,” Skitso shared, emphasizing the role of personal experiences in crafting authentic art.

Building Opportunities: From Limited Resources to Boundless Creativity

Reflecting on his career, Skitso discussed the theme of creating opportunities where few exist. He attributed much of his success to perseverance and a goal-oriented mindset, noting that obstacles often serve as stepping stones.

“Adversity can be the greatest teacher,” he remarked, sharing how challenges fueled his drive to hone his craft and connect with his audience on a deeper level.

Authenticity as an Artistic Foundation

For Skitso, authenticity is central to his creative process. He explained how staying true to his roots allows him to create music that resonates with listeners. This approach is evident in “Well Connected,” a track that blends personal reflection with universal themes of resilience and ambition.

“People relate to real stories,” Skitso noted, underscoring the importance of genuine expression in building a loyal fanbase.

The Power of Resilience in Navigating the Industry

Skitso spoke candidly about the challenges of navigating the music industry, emphasizing that resilience is key to overcoming setbacks. He views each hurdle as an opportunity to grow, adapt, and learn from experiences to improve his craft.

“Every setback is a chance to learn something new,” he said, advocating for continuous self-improvement as a pathway to success.

Honing the Craft: A Commitment to Growth

A recurring theme in the interview was Skitso’s dedication to refining his skills. He highlighted the importance of continuous learning, whether through practice, collaboration, or mentorship, as a critical component of artistic development.

“Mastery doesn’t happen overnight,”  ~ Skitso

Inspiring Others Through Connection

Skitso’s reflections on his journey reveal a deep commitment to connecting with audiences. He fosters a relatable narrative that inspires others to pursue their dreams by sharing his struggles and triumphs.

“I want my music to be a bridge,” he said, “something that connects people to their own stories and aspirations.” Tune in to the full conversation below…it’s inspiring!

Looking Ahead: Skitso’s Vision for the Future

With the release of “Well Connected,” Skitso is poised to make a lasting impact on the music industry. As he continues to evolve as a producer and songwriter, he remains grounded in his mission to create meaningful, authentic art that inspires and uplifts.

They say the proof is in the pudding, and fat meat is GREASY. So, to prove I’m not just on some fanboy stuff, the video for Well Connected just enjoyed a television world premiere this weekend on BET Jams Mixtape Playlist—a three-pack!!! Watch below!

For more on Skitso’s journey and the story behind “Well Connected,” follow his latest projects and updates on social media and streaming platforms. We created a custom feed below to help you stay tuned!!!

The post “Well Connected” Producer/Songwriter Skitso Talks Resilience, Authenticity, and Crafting Success appeared first on The Hype Magazine.

Defeat and failure are essential to life—they push people to reevaluate their choices and adapt to change. But what happens when things never go according to plan? May Fall might know a thing or two as he takes listeners through the winding, grueling stages of losing hope from the first setback to the final straw. Without listening to the lyrics, one might mistakenly consider the song upbeat—even joyful—brimming with infectious synths that would fit perfectly in a retro or contemporary disco. But there is no need to worry; though this masterpiece isn’t joyful, it doesn’t mean it isn’t fun. May Fall takes this opportunity to showcase his prowess as a songwriter, impressively blending wit and humor into an existential narrative that explores what happens when one feels like they’ve run out of options. When plans A, B, and C fail – there’s only one way out – Plan D (E-A-T-H). With this release, May Fall captivates and reaches new artistic heights, delivering what is undeniably his most compelling songcraft yet. This track exemplifies May Fall’s talent for crafting tracks with the perfect balance and emotional depth blend, solidifying his place as a fearless, brilliant voice in synth-driven music.

Following a successful collaborative effort on the captivating “Sleep” music video released earlier this year, May Fall rejoins forces with Greece-based director Thanos Kallianiotis, who courageously takes on the role of master manipulator for the “Plan D” music video. Despite facing numerous challenges in the planning and production process, including a period of mandatory emergency reserve duty, May Fall possessed an ironclad will to bring his unique, precise vision to life exactly as he had imagined. Therefore, this duo turned to “out of the box” alternatives—utilizing creative experimentation and technical prowess to direct and shoot original footage and then manipulate it with cutting-edge artificial intelligence technologies. These technologies are so fresh that this team is practically forging a new path in the music world—daring to push the limits of visual artistry in the musical arena. Resourcefully adapting to far less than ideal conditions May Fall managed to shoot footage of himself single-handedly using his cell phone —sometimes in unexpected locations—all to provide an ideal foundation to build the scenes and story on the computer. The result is a mesmerizing visual that exquisitely matches the ominous, urgent tone of the song, evoking a sense of dissociation and panic. As the pinnacle of May Fall’s work thus far, it’s a thrilling look into the boundless nature of May Fall’s artistry, cementing his place as a visionary talent with much more on the horizon.

In what ways do you resonate with the story told in “Plan D?” Is the concept rooted in a personal experience or memory?

“Plan D” is a personal story and also a universal one. It’s a blueprint of a downhill life path that every person can find themselves in. It starts with Plan A when you try to make your dream come true, then you most likely fail and switch to Plan B, which is a more realistic alternative. Then things may go wrong in unexpected ways, which may force you into Plan C where you’re in a sort of survival mode. Then, when you’re on the edge, it might take another push or a few ones to make you lose all hope, and resort to Plan D that ends it all. The concept comes from a theory I came up with, that every person, when pushed to a dark enough place, whether it is through despair, shame, guilt or anger, is capable of killing themselves or someone else. The Plan A to Plan D path is very simplified of course, people can jump back and forth between these stages, and change their perspective regarding their situations and aspirations. But as a general idea, I believe that many people would be able to relate to it. On the personal level, quite a few years ago I went from Plan A to Plan B, gave up my dream to become a rockstar, and started a career in law practice, which was kind of a life crisis I’m not sure I ever fully recovered from. At times I felt I was on my way to Plan C, and had the vision of Plan D waiting for me down the road. I’m not there yet, but knowing it’s there definitely affects my perspective and inspires my writing. That’s what “Plan D” is all about.

During your production process, was there a specific sound you were hoping to achieve? What distinctive elements did you incorporate into this song?

Sound-wise I generally aim to achieve something that mixes the vintage with the contemporary. It will probably be no surprise that I’m a big fan of the 80’s synth-centered music, so you can find traces of Duran Duran, The Human League, Nik Kershaw, Depeche Mode, and others. I love these warm, punchy, analog synth landscapes. Like in a few of my other songs, you will find in “Plan D” the fat funky synth bassline, brassy poly synth stabs, and the underlying Nick Rhodes-esque synth arpeggiator. In the drums section, you have a slap-to-the-face sounding snare that reminds me a bit of Fine Young Cannibals’ “She Drives Me Crazy” and congas like in Spandau Ballet’s “Gold”. These vintage vibes are interfered with in the Plan C part where I mess with a bunch of samples and synth tweaking to create an alarming feeling, and then in the chorus, it’s back to straightforward funky vibes.

What makes “Plan D” stand apart from other songs in the alternative/indie genre?

I think that the song’s theme is what makes it stand apart the most. I don’t recall ever listening to a song that explores the path of one’s decline from their dream plan to ultimate despair, surely not in such an analytic, structured fashion. While the music video tells a specific story that is very inspired by my own, the song itself deliberately avoids referring to specific manifestations of each plan, which keeps it applicable to each listener and their own plans A, B and C. Eventually, in plan D, we all end up in the same place.

What motivated you and your director Thanos Kallianiotis to utilize artificial intelligence technologies to put together the “Plan D” music video? Did you face any challenges or surprises in your production process?

Interestingly, I had the general storyline of “Plan D” in my mind long before I knew how it would be brought to life. At first, I thought this would be a great animation video and I started working with the very talented animator Tal Friedlander, who helped me develop the concept and storyline. However, it didn’t work out and I got to the conclusion that this music video needs to be based on real footage. It tells my personal story so I should be in it in the flesh. Around that time I met the awesome videographer Thanos Kallianiotis. We first produced the “Sleep” music video, with the plan of making “Plan D” shortly afterward. The more we discussed it we realized how complicated it’s going to be to shoot. It would require a full week of shooting in various locations and a complex pre production. Then, shortly after I released “Determinist”, the first single from my upcoming EP, came the horrendous October 7, 2023 terror attack and I was called to emergency duty for an indefinite time. It took me a few months to realize that under these circumstances we’re not going to shoot any video shortly. The AI revolution was evolving fast at the same time, and I learned that this technology can be utilized to make amazing music videos without requiring elaborate productions. I was led to the inevitable conclusion that the only way this music video is going to happen in these extreme circumstances is by taking advantage of this technology. By coincidence, it turned out that Thanos was experimenting with this technology himself in his art, so we decided to take a leap of faith and try producing a video in a way that neither of us had prior experience in. We already had the storyline, but we needed basic footage of me in each scene to work on, so in a true guerilla fashion I took shots of myself with my mobile phone singing in various locations, including while I was in duty, improvising location sets, outfits, and props. I sent the footage to Thanos, and then he worked his magic. He developed his unique workflow, editing the footage and manipulating it with various AI and non-AI tools, until he got to this crazy music video that exceeded my expectations and perfectly matched the song, bringing the story to life in a wonderfully brutal way.

How do the visuals in the “Plan D” music video reflect the unique style and flair of your musical identity?

The visuals in the music video express my musical identity by taking you through my journey, in particular through the earlier years when I hustled my way trying to make my dream to become a successful music artist come true. The first Plan A gig scene and the second verse in the record label office pay homage to my days with my band Rotev, which later became Road to Evenmind. We went through all that, the gigs, the album recording, getting refusals from record labels, so this is something that resonates with me on the deepest level. It feels like some kind of closure, putting my past failures out there, taking pride in them, and empowering other people that went or are going through the same process.

How important is it for you as an artist to share music that feels authentic? In what ways does this song showcase your drive for authenticity in your music?

I don’t think that authenticity is my main objective in my music, but it’s the result of my choosing to use my music to express things I authentically feel and think. I always write about the things that occupy me and trigger me the most, and these topics change throughout my life’s journey. A few years ago, I was really bothered by culture and religion-based conflicts, and how peoples’ views are easily manipulated by fake news and biased media (which bothers me these days too), so I wrote “Blind Zone” and “Same Code”. In recent years I became more focused on my own psychological and philosophical perceptions which sometimes take me to dark places, and that is what I felt compelled to express in my more recent writing. That’s the thread that ties all the songs in my new EP “Submerge” together. I think it should be very strongly felt in “Plan D”, which very authentically exposes my internal experience, pretty much putting my brain on a platter for everyone to see.

How do you feel now that the song and music video are released?

I feel mostly relieved. I never release new music according to the original schedule. I always find excuses to delay the release, but the late release of this one is not only my procrastination. The release of “Plan D”, as the last single in the new EP, was tied to the release date of the EP itself, so there was a lot at stake. The previous singles “Determinist”, “Sleep” and “Under Cover” were intended to build up toward this, but with everything that happened during the last year, I was forced to delay the EP release when the first singles were already out which I feared would impact the momentum that started to pile up. However, thanks to Thanos who managed to complete this incredible video lightning-fast after many sleepless nights, I got everything ready for release last December, which allowed me to release the EP in 2024 like I originally intended so I’m pretty happy it worked out.

How does “Plan D” reflect your musical direction and aspirations in the future? What projects do you hope to work on next?

I don’t have an idea at this stage how the next May Fall release will sound like and whether it will be anything like “Plan D”. Most likely I would want to try something new, and reinvent myself somehow, but I think that no matter how far I’ll try to go there’s an underlying signature style deeply embedded in my musical DNA that I’ll never be able to change. For sure, the new May Fall release will be packed with tons of synths, funky beats, and themes that unapologetically explore the dark side of humanity. But before that, I have a lot of unreleased music for Road to Evenmind and The May Fall Crew that has been sitting aside patiently for too long, so I would probably want to do something about it first.

Follow May Fall

https://www.youtube.com/channel/UC2eBQ5mbsup19ortRg2xDMg
https://facebook.com/mayfallmusic
https://twitter.com/mayfallmusic
https://www.instagram.com/mayfallmusic/
https://tiktok.com/mayfallmusic

The post May Fall Explains His “Plan D” Single appeared first on The Hype Magazine.

Q: You’ve accomplished so much at just 13 years old! How did you first get started in acting, and what keeps you motivated?

Jayd: I started in the industry when I was 4, but my mom wanted to make sure it was something I really wanted, so we waited a bit. When I was seven, I began dancing and singing to Michael Jackson. My mom’s friend saw me on Instagram and invited me to perform “Thriller” at a Halloween event. I said yes, and from there, things really took off!

One of the coolest moments was when my parents surprised me with tickets to see The Jacksons. During the show, Jermaine Jackson actually lifted me onto the stage, and I got to dance with them—it was unreal! Moments like that keep me motivated and remind me why I love what I do.

Q: Your roles span major platforms like Netflix, Amazon, and Lifetime. What has been your favorite character to portray so far, and why?

Jayd: My favorite character so far has to be Aiden Henley in I Woke Up a Vampire on Netflix. It was such a fun project! I put a lot of effort into Aiden’s character, and it was amazing working with other talented kids. Plus, the special effects made everything even cooler! Being a series regular on such a unique show was definitely a highlight for me.

Q: From I Woke Up a Vampire to Ruby & the Well, you’ve worked on diverse projects. How do you prepare for such different roles?

Jayd: I always follow my process, which I call PPP—Plan, Prepare, Produce. First, I study the character and figure out how they would act in different situations. For example, Aiden was a cool, gamer-type kid, so I had to bring out that vibe in my performance. Meanwhile, Jelani in Ruby & the Well was more emotional, so I had to approach that differently. Planning out the character really helps me deliver my best work.

Q: As a young actor, how do you balance school, acting, and your personal life?

Jayd: It’s definitely been a challenge, especially with how busy things have been. When I was in Joseph and the Amazing Technicolor Dreamcoat, I had rehearsals all day, and I’d record for animated series early in the morning before rehearsals started. Once the shows began, I was performing 8–9 shows a week while juggling school, voice roles, singing live, and auditions—it was a lot!

Last year, I switched to an online private school, which made balancing things easier, but now I’m back in person at a school that accommodates my schedule. Time management is key, and my mom makes sure I still get to do normal kid stuff whenever I can.

Q: You’ve voiced iconic characters like Super Why and Boomer in Paw Patrol. How do you bring animated characters to life?

Jayd: Bringing characters to life is so much fun! For Boomer in Paw Patrol, I worked with my amazing director, Steph Misayo Seki, to create the perfect villainous laugh and a “know-it-all” attitude. It’s all about finding that unique voice and personality to make the character stand out.

Q: What was it like voicing David in Barney’s World, especially with the musical elements involved?

Jayd: Voicing David in Barney’s World was awesome! He’s such a cute little character, and the stories are really meaningful for young viewers. Since I love singing, the musical parts were right up my alley. It’s been amazing to be part of a production with so much heart and music.

Q: You’ve portrayed historical icons like Jackie Robinson and Alvin Ailey in Xavier Riddle. How did you approach those roles?

Jayd: Honestly, it wasn’t challenging—it was more of an honor. Playing such incredible icons and sharing their stories made me feel really proud. It’s important to show the struggles they faced and the legacy they left behind.

Q: Your musical talents are extraordinary—playing multiple instruments and creating your own beats. How does music complement your acting career?

Jayd: Music helps in so many ways! A lot of roles ask for singing samples during auditions, so being a musician gives me an advantage. When I was filming A Christmas Serenade, the director, Roger Bobb, asked me to sing on the spot, and I was ready because of my background in music.

I started playing violin when I was three, which helped me learn other instruments. My older brother plays more than eight instruments, so I look up to him a lot. Music also helps with musical theater—I can’t say much yet, but there’s an upcoming production where I play an iconic character and sing four songs. I’m so excited for it to be released!

Q: Tell us about your upcoming debut EP and music video. What can fans expect?

Jayd: My first EP is going to be a mix of pop, 80s vibes, R&B, and a ballad. I’ve created about 38 beats so far, and I’m still exploring different genres. My goal is to make music that people can vibe to—whether it makes them dance, feel happy, or even shed a tear. I just want people to connect with it.

Q: Performing with The Jacksons and debuting at the London Palladium are incredible! What’s your most memorable moment from these experiences?

Jayd: Performing with The Jacksons was like a dream come true! I was seven, and when I got on stage with them, I felt like I was Michael Jackson. Marlon and I even spun around together—it was such an epic moment.

For the London Palladium production of Joseph and the Amazing Technicolor Dreamcoat, my solo, “Benjamin Calypso,” was my favorite moment. Performing live every day was such an amazing experience.

Q: With such a diverse portfolio, what’s a dream role or project you hope to tackle?

Jayd: My dream role would be playing a lead in a Marvel movie! I’d also love to keep producing music and eventually perform at my own concerts.

Q: Many of our readers are aspiring creatives. What advice would you give them?

Jayd: My advice is to work hard and never give up. It takes years of training and dedication. Do your research, get a good agent, and keep learning. Classes and training are super important, so keep pushing towards your goals!

Q: Lastly, what’s one fun fact about you that fans might not know?

Jayd: A fun fact is that I actually like cooking! It’s something I enjoy doing when I’m not working.

Jayd Deroché is a powerhouse of talent with a bright future ahead. From acting and voice work to music and live performances, he’s doing it all—and we can’t wait to see what he does next!

Follow Jayd on Instagram: @jayd.vaid

The post Exclusive HYPE Magazine Interview with Jayd Deroché – The Multi-Talented Teen Taking Over the Screen and Stage appeared first on The Hype Magazine.

Recorded at Lakehouse Recording Studios in Asbury Park, New Jersey, “It’s Not Your Life” tells a familiar story of succession, as MattO sings from the perspective of a child whose father passed along his profession without much choice in the matter. Jam-packed with soul and character, flowing with gentle guitar strums, funky piano chords, and laid-back vocals, “It’s Not Your Life” is a standout track. The melody may be simple, but those who resonate with this story know the feeling is anything but. The song’s meaning and impact will vary depending on who’s listening; for younger audiences, it’s likely to stir intense feelings of rebellion and freedom in those who’ve been told that their “destiny counts little” because they are “part of something much bigger.” In a contemporary world filled to the brim with choices and opportunities, who is to say what one can and cannot do? Yet, mature listeners will feel compelled to reminisce on a time when the choice was laid out for them. In a world of unlimited options, it’s easy to get overwhelmed by choice. Regardless of age or background, audiences will find comfort in MattO’s lyricism knowing they are not the first, nor the last to be told “it’s not their life.” It’s a stellar first single for the upcoming album, Drifting Down.

The “It’s Not Your Life” music video features a live acoustic version of the track—spotlighting the finesse acquired from decades of collaboration with renowned guitarist Luca Meneghello and percussionist Sandro de Bellis, both voted first-rate musicians in Italy. Shot in Milan, the stripped-back, intimate visuals complement the song, providing the ideal arena for MattO’s soul-stirring stories. The black-and-white, minimalistic shots keep the video grounded, yet evoke a raw, emotional experience as MattO and his band play with an effortless blend of passion, precision, and beauty. Similarly directed by Marcello Bumbica, this video mirrors the style of his previous video “I’m a Man,” further solidifying a unique artistic aesthetic that exquisitely complements his gripping sounds and stories. With his next album on the horizon, it’s one of many stunning visuals on the way set to show off MattO’s boundless artistry.

Talk to us a little bit about your writing process for this song—who or what sparked your inspiration?

I have carried the song’s topic with me for a long time. It was not inspired by a personal experience, but rather by the observation that each new generation starts from scratch and does not build on the experience of their parents or ancestors in general. So we all live for the first time and think everything is new and our experience is unique, it is “our life”, when really everyone who lived before us went through more or less the same process.

Why do you think this song will resonate deeply with listeners?

As a young adolescent I want to differentiate myself from my father or mother – I want to be someone in my own right. So when you are told what to do with your life you resist it. I think everyone can relate to that feeling as we all had to choose our own path, often against the will or the advice of our parents. That conflict and how you deal with it marks a young adult’s life.

What sets “It’s Not Your Life” apart from other music in the genre? What makes your sound unique?

I don’t really know. The music just comes out the way it does, I am not trying to sound unique. For this song, a light handed approach based on acoustic guitars seemed to create the right mood for the story.

How does your new album, Drifting Down, showcase your evolution as an artist since first reconnecting with music?

The songs of the album have been written over a period of about four years and have evolved in the process. They are carefully crafted and the arrangements are rather restrained. Compared to my past work, the album feels more homogenous and less experimental. I would say I found my comfort zone and the challenge will now be to not get stuck in there, but to keep pushing my limits.

Talk to us a little bit about the style of the music video—what motivated you to go for a “stripped back” approach for this track?

Black and white videos make you focus on the essentials – the musicians, the light, the lyrics and the music. The song is intimate – the songwriter’s reflection about growing up to become an adult. I think the stripped back version does justice to the song.

Follow MattO

https://www.facebook.com/mattomusicofficial
https://www.instagram.com/matthiasoertle
http://matto-music.com/

The post Singer Songwriter MattO Discusses Single “It’s Not Your Life” appeared first on The Hype Magazine.