Mark and Don Briscoe of eMarc Entertainment: New Dynamics for Independents
eMarc Entertainment stands as a beacon of innovation and diversity in the music industry. Co-founded by brothers Mark and Don Briscoe, the label is dedicated to nurturing unique talents across a wide range of musical genres. Firmly focused on its mission to break conventional boundaries and a vision to create an inclusive platform for artists, eMarc Entertainment, distributed by Universal Music Group / Bungalo, is redefining what it means to be a music label in today’s fluid landscape.
Mission and Vision of eMarc Entertainment
Mission
eMarc Entertainment is committed to discovering, developing, and promoting authentic musical talents. The label’s mission is to provide a supportive environment where artists can thrive, innovate, and connect with audiences on a global scale.
Vision
The vision of eMarc Entertainment is to transcend musical boundaries and genres, fostering a rich tapestry of sounds that resonate with diverse audiences. The label aims to be a leader in the music industry, renowned for its dedication to artistic integrity, innovation, and comprehensive artist development.
Accomplishments and Growth
Diverse Musical Roster
From its inception, eMarc Entertainment has focused on embracing musical diversity. Initially concentrating on Hip Hop and R&B, the label has expanded its roster to include artists from a variety of genres, including Pop, Jazz, Rock, and Country. This eclectic approach reflects eMarc’s belief that great music knows no boundaries.
State-of-the-Art Production
eMarc Entertainment provides its artists with access to state-of-the-art production facilities, ensuring that their music is produced to the highest standards. By working with top-tier producers and engineers, the label enhances the creative output of its artists and helps them achieve their full potential. Check out their work with their breakout artist Vkomah…big sound is what I say!
Comprehensive Artist Development
At the core of eMarc Entertainment’s success is its holistic approach to artist development. The label offers extensive mentorship, guiding artists through the complexities of the music industry. This includes artistic development, performance coaching, business management, and strategic planning. eMarc’s comprehensive support system ensures that artists are well-equipped to navigate their careers successfully.
eMarc Entertainment Offers Strategic Marketing and Promotion
Effective marketing and promotion are critical to an artist’s success. eMarc Entertainment develops tailored marketing strategies that leverage both traditional media and digital platforms to maximize its artists’ reach and visibility. This includes social media campaigns, music videos, press releases, and live performances.
Collaborative Opportunities
eMarc Entertainment encourages collaboration among its artists and with other industry professionals. These collaborations lead to new creative directions and growth opportunities. The label’s extensive network within the industry provides valuable opportunities for exposure and career advancement.
Financial and Legal Support
Understanding the complexities of the music industry, eMarc Entertainment offers comprehensive financial and legal support. This ensures that artists can focus on their music without worrying about contracts, royalties, and other financial matters.
Continuous Learning and Adaptation
The music industry is ever-changing, and eMarc Entertainment prioritizes continuous learning and adaptation. The label provides its artists with opportunities to stay updated on industry trends and enhance their skills through workshops, seminars, and industry conferences.
The brothers weighed in for me on their individual views of their journey to this point in the music industry and their mission with eMarc. Nothing like working with family and making a difference…the Brisco legacy will be lasting and far-reaching…we kick it off with Mark!
Mark Briscoe – CEO & Founder of eMarc Entertainment
Mark, you and your brother Don co-founded eMarc Entertainment. Can you share what vision you had for the label when you started and how it has evolved since its inception?
Founding eMarc Entertainment was a significant milestone for both of us. From the beginning, our vision was clear: to create a diverse and inclusive platform that nurtures talent across all genres of music. Initially, our primary focus was on Hip Hop and R&B, genres that were close to our hearts and reflective of the vibrant musical culture we grew up with in Brooklyn. We aimed to discover and promote artists who embodied the spirit and innovation of these genres, while also bringing something fresh and unique to the table.
However, our love for music extends far beyond Hip Hop and R&B. Don and I have always been passionate about a wide range of musical styles, from Jazz and Rock & Roll to Country. This eclectic taste in music was something we wanted to infuse into eMarc Entertainment right from the start.
As eMarc Entertainment has grown, so too has our commitment to embracing musical diversity. We’ve expanded our roster to include artists from various genres, reflecting our belief that great music knows no boundaries. This evolution was driven by our desire to break free from conventional labels and categories, allowing us to explore and celebrate the richness of different musical traditions. Don, in particular, has always been someone who refuses to be confined to a box. His vision and open-minded approach have been instrumental in shaping eMarc Entertainment’s trajectory.
You’ve worn many hats in the music industry, from performer to producer. What motivated you to transition into music production and management, and how did these roles help you grow within the industry?
Transitioning to production and management was a natural progression for me, motivated by a desire to have a broader impact on the music industry. Initially, as a performer, I loved the thrill of being on stage and connecting with audiences. However, I soon realized that my skills and passions extended beyond just performing.
During rehearsals and studio sessions with my group DownStroke, it became clear to me that I had a knack for spotting talent and understanding the intricacies of music production. I was fascinated by the process of creating music, from the initial idea to the final polished track. This curiosity and enthusiasm drove me to learn everything I could about production techniques, sound engineering, and the business side of the industry.
One pivotal moment was when a local promoter invited our group to perform in the Village, located in NYC. The energy of the performance and the audience’s response were electrifying, but what struck me most was the realization that I enjoyed orchestrating the entire experience—ensuring everything ran smoothly, the sound was perfect, and the performance was memorable. This experience reinforced my decision to pursue production and management more seriously.
Transitioning into these roles allowed me to grow significantly within the industry. As a producer, I was able to shape the sound and direction of the music, bringing my vision to life while collaborating with other talented artists. It was incredibly rewarding to help artists develop their skills and realize their potential. Management provided a different kind of fulfillment, giving me the opportunity to mentor artists, guide them through the complexities of the industry, and help them navigate their careers strategically. This holistic approach to my career not only broadened my skill set but also deepened my passion for the industry.
Throughout your career, you’ve worked with notable artists and producers like DeVante Swing and Corey Rooney. How have these collaborations influenced your approach to music production and artist management at eMarc Entertainment?
Collaborations and mentorships have been instrumental in shaping my approach to music production and artist management. Working with industry legends like DeVante Swing and Corey Rooney has provided me with invaluable insights and experiences that have significantly influenced my career.
From DeVante Swing, I learned the art of creating a distinctive sound. His innovative production techniques and ability to blend various musical elements to create a unique, cohesive sound have greatly influenced my own production style. Observing his method of layering sounds and integrating intricate harmonies inspired me to experiment more boldly and push the boundaries of conventional music production.
Corey Rooney’s approach to songwriting and production, focusing on crafting hits with a broad appeal while maintaining artistic integrity, has also impacted my work. His knack for creating emotionally resonant music that connects with listeners on a deeper level has reinforced the importance of authenticity in my productions.
Working with these seasoned professionals has also profoundly impacted my approach to artist management. Their dedication to nurturing talent and developing artists’ careers has underscored the importance of mentorship. They taught me that successful artist management goes beyond business transactions; it’s about building trust, providing guidance, and helping artists realize their full potential.
Their emphasis on fostering a supportive and collaborative environment has shaped how I manage artists. I strive to create an atmosphere where artists feel valued and encouraged to express their creativity freely. This approach not only helps in developing a strong artist-manager relationship but also ensures that the artists are motivated and focused on their craft.
Collaborating with such influential figures has also shown me the importance of adapting and innovating. The music industry is constantly evolving, and staying relevant requires a willingness to learn and adapt. DeVante Swing and Corey Rooney’s ability to reinvent themselves and their music to stay current has been a key takeaway for me. It has encouraged me to stay open to new ideas and continuously seek ways to innovate in my production and management practices.
eMarc Entertainment boasts a diverse roster of emerging artists. What do you look for when signing new talent, and how do you support their growth and development within the industry?
At eMarc Entertainment, we take immense pride in our diverse roster of emerging artists. Developing new talent is at the heart of our mission, and we are committed to discovering, nurturing, and promoting artists who bring something unique to the table.
We look for artists who have a distinctive voice and a clear artistic vision. Authenticity and originality are key factors in our selection process. Talent alone is not enough; we value artists who are passionate about their craft and demonstrate a strong work ethic. Versatility and the ability to connect with audiences are also crucial.
We provide extensive mentorship, guiding our artists through the intricacies of the music industry. This includes artistic development, performance coaching, business management, and strategic planning. Our artists have access to state-of-the-art production facilities and work with top-tier producers and engineers.
Effective marketing and promotion are critical to an artist’s success. We develop tailored marketing strategies that leverage both traditional media and digital platforms to maximize our artists’ reach and visibility. Collaborative opportunities within our network further enhance their growth.
We also offer comprehensive financial and legal support, ensuring that our artists can focus on their music without worrying about contracts, royalties, and other financial matters. Continuous learning opportunities, such as workshops and industry conferences, help our artists stay ahead of trends and enhance their skills.
Our commitment to nurturing talent ensures that our artists are well-equipped to navigate and succeed in the dynamic world of music.
Following on from his brother Mark, Don Brisco whose path is one of a label side insider, talks about his journey and reprises Mark’s thoughts on vision and mission as well as his personal why.
Don Briscoe – President / Co-Founder of eMarc Entertainment
Don, you started your music industry journey at Atlantic Records under the mentorship of Nesuhi Ertegun. How did this early experience shape your career, and what valuable lessons did you learn during your time at Atlantic?
The year was 1979. I was young, and Mr. Ertegun, whom I nicknamed Mr. Eliot Ness, gave me a shot after a family friend got me an interview for an internship. I literally begged him for that internship. When I told him that I love Jazz and John Coltrane was one of my favorites, he said, “When can you start?” Mr. Ness had been in the game for years, and I knew I could learn a lot from him. He made a call, and I was in.
At Atlantic, I learned the importance of perseverance and hard work. I didn’t see Mr. Ness a lot in those days—he was a busy man running other labels—but in our talks, he’d tell me how to navigate the complexities of the music industry and make deals. His mentorship instilled in me a strong foundation in the business side of music, which has been crucial throughout my career. I also learned about the value of caring for the art and the artist, building relationships, and the impact of having a mentor who believes in your potential. This experience shaped my approach to artist management and production, emphasizing the need to nurture talent and provide the necessary support to help them succeed.
After starting in A&R, you moved into the business side of the industry. What motivated this transition, and how did your background in A&R influence your approach to business affairs?
I started in the A&R department, but shortly after, someone discovered I was in college, so I was moved into Business Affairs. The transition was motivated by the recognition of my academic background and the potential for growth in a different aspect of the industry. While A&R allowed me to explore and develop talent, moving into Business Affairs provided me with a comprehensive understanding of the industry’s legal and financial facets. This shift was crucial in broadening my expertise and skill set.
My short tenure in A&R greatly influenced my approach to business affairs. Having firsthand experience with artists and their creative processes, I understood their needs and challenges better. This perspective allowed me to negotiate contracts and handle business matters with a more artist-centric approach, ensuring that deals were fair and beneficial for the talent. It also helped me bridge the gap between the creative and business sides of the industry, fostering a more holistic understanding of the music business. At Atlantic, I saw firsthand how labels care for artists beyond fairness in contracts, providing various resources and services to help them succeed in the music industry.
Your tenure at Zomba Music Group saw you facilitating deals for major artists like R. Kelly, Britney Spears, and NSYNC. What were some of the most memorable moments or challenges you faced during this period?
During my time at Zomba Music Group in the vibrant ’90s music scene, I had the privilege of facilitating deals for iconic artists like R. Kelly, NSYNC, Britney Spears, and more. It was an exhilarating era filled with chart-topping hits and groundbreaking talent. While I cherish the memories of working alongside industry giants like Paul Katz, Dan Zucker, and Richard Blackstone, I adhere to the principle of confidentiality in the music business. Despite any challenges or rumors that may have surfaced, my commitment to professionalism and discretion remains unwavering. As we reminisce about those dynamic years, I remain dedicated to upholding the integrity and privacy of all parties involved, ensuring that the focus remains on the artistry and achievements of the music industry.
In 2012, you and your brother Mark founded eMark Entertainment. What inspired you to create your own label, and how do you aim to differentiate eMark Entertainment from other labels in the industry?
Let me be clear, eMark Entertainment was founded in 1997, while my brother and I were both working with other labels. We incorporated the company in 2012, and it wasn’t until 2020 that we met Paul Ring of Bungalo/UMG and landed major distribution. The inspiration to start our label was to give artists a home where they could be nurtured, guided, and supported in their artistic journey. As industry veterans, we recognized the need for a label that prioritized artist development and creativity above all else. Our vision for eMark Entertainment was to create a platform where artists could thrive and express themselves freely, without the constraints often imposed by larger labels.
Differentiating eMark Entertainment from other labels in the industry is our commitment to personalized attention and hands-on support for our artists. We believe in building genuine relationships with our roster and understanding their unique talents, aspirations, and challenges. By providing tailored guidance, resources, and opportunities, we empower artists to reach their full potential and achieve success on their own terms.
Our journey with eMark Entertainment has been a testament to the power of passion and dedication in the music industry. From our humble beginnings to securing major distribution through Bungalo/UMG, we remain steadfast in our mission to elevate artists and celebrate their artistry. As we continue to grow and evolve, our dedication to fostering a creative and supportive environment for artists will always remain at the heart of eMark Entertainment.
As President of eMarc Entertainment, you oversee various business aspects of the company. How do you balance the creative and business sides of the industry, and what do you consider your most significant contribution to the music world?
Firstly, let me say that my brother handles the creative side of eMark, while I take care of the label and publishing side of the business. I negotiate and draw up contracts, deal with sync licensing, navigate various performing rights societies, and handle a host of other business-related responsibilities. Balancing the creative and business aspects of the industry requires a keen understanding of both worlds. While my brother focuses on nurturing artistic talent and fostering creativity, my role is to ensure the smooth operation and financial stability of eMark Entertainment.
My approach to leadership involves fostering collaboration and synergy between the creative and business teams, such as our accounting and monetization departments. By promoting open communication and mutual respect, we can effectively bridge the gap between artistic vision and commercial viability. This collaborative approach allows us to make informed decisions that benefit both our artists and the company as a whole.
In terms of my most significant contribution to the music world, I believe it lies in my dedication to advocating for artists’ rights and ensuring fair treatment in the industry. From negotiating equitable contracts to navigating complex licensing agreements, I strive to empower artists and protect their interests. Additionally, my commitment to fostering a supportive and inclusive environment at eMark Entertainment has helped cultivate a thriving community of artists and creatives.
Along with Paul Ring and Universal Music Group, my brother Mark and I continue to lead eMark Entertainment into the future. I remain steadfast in my commitment to championing artists and advancing the music industry in a positive and impactful way. Through leadership, innovation, and dedication, I aim to leave a lasting legacy that inspires and empowers generations of artists to come.
Gratitude and Acknowledgments
eMarc Entertainment extended its deepest gratitude to Paul Ring of Bungalo Music and Film and Universal Music Group for his invaluable mentorship and guidance. Additionally, the label thanks Ernest Wright of Little Anthony and the Imperials fame for his unwavering support and belief in eMarc’s vision. The insights and support from these mentors have been instrumental in shaping eMarc Entertainment’s direction and success according to the brothers.
The eMarc Entertainment Playbook
eMarc Entertainment is a leading force in the music industry, driven by a commitment to diversity, innovation, and comprehensive artist development. The label’s dedication to nurturing talent and pushing the boundaries of what a record label can be has positioned it as a trailblazer in the industry. As eMarc Entertainment looks to the future, it remains focused on its mission to discover, develop, and promote unique musical talents, ensuring a lasting impact on the music landscape.
The team is following in heavy New Jersey music history footsteps as they bring a next-level, around-the-corner-thinking approach to independent music and how to move forward as an independent artist or imprint find out more on their website emarcentertainment.com
Images courtesy of eMarc Entertainment (All Rights Reserved)
TweetAbout the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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