CHAPTER 1
Our Mission
Lulu is dedicated to making the world a better place, one book at a time, through sustainable practices, innovative print-on-demand products, and a commitment to excellent service.
CHAPTER 2
Our Origin Story
After successfully navigating a record-breaking IPO for Red Hat in 1999, our founder, Bob Young, discovered publishing his amazing story through any of the traditional publishing houses was impossible. Determined to share his story, he employed a hybrid publisher but was frustrated, disappointed, and dissatisfied with the nominal results. At this point, he determined no one should have to share a similar experience, and Lulu was born.
CHAPTER 3
Our Quality Standards
Lulu uses print-on-demand technology to print and ship books, calendars, & more. Our international network of printers handles each book individually, ensuring the highest-quality custom book printing in the industry.
Today, Lulu has evolved to offer print-on-demand sales tools to address content creators' biggest challenges: monetizing content while developing a direct relationship with their fans. Direct-to-consumer sales tools like Lulu Direct allow anyone to sell books directly on their own website. Direct sales are the way of the future and Lulu brings the best ecommerce integrations for anyone who wants to publish and sell books.
CHAPTER 4
Our Ethical Standards
As a Certified B Corporation, Lulu is committed to balancing purpose and profit. We prioritize sustainability and strive for the highest social and environmental performance standards.
100% renewable energy consumption
Paid volunteer days for employees
In-office composting and gardening
CHAPTER 5
Our Core Values
Lulu is a company built on four core values representing who we are and why we believe in our work.
1
Community
We empower authors, creators, and employees to support local and global communities through diverse storytelling, volunteerism, and sustainable practices.
2
Optimism
We believe that a collective positive mental attitude drives meaningful change.
3
Innovation
We question everything and push boundaries to create the best publishing experience.
4
Creativity
We take a humble and imaginative approach to giving ourselves and others the freedom to create.
